Nadine Hanna

•Partnered with Director of Marketing and cross-functional leaders to ensure CAR-T launch readiness across 9 workstreams and over 100 extended team members. Proactively identified risks and drove mitigation plans. •Drove efficiencies across disparate CAR-T contracting processes reducing timeline by 2 months •Designed and facilitated CAR-T Field Dry Run spanning 10+ field roles across Janssen & alliance partner •Created post-launch decision making governance to react quickly and equitably to CAR-T supply decisions •Assembled and mobilized bi-specific launch teams including x-functional launch plans and identified risks

•Selected to lead a highly unique team of 27 employees spanning Marketing, a dedicated Field Team and Call Center, Data & Analytics, Technology, and Supply Allocation strategy & execution on an interim basis for a maternity leave coverage •Managed downstream impact of complex supply chain constraints including impact to customers, brand, and technology solutions. By completion of interim role, activated 50% of CAR-T network, allocated over 350 slots and orders placed and exceeded 100 patients infused with CARVYKTI™. •Served as key decision maker on governance board; drove customer messaging through field team or personally for sensitive messages or escalations. •Infused traditional strategies into marketing plan focused on unique stakeholder, CAR-T Coordinator, including targeting & segmentation, creation of Coordinator KOL ad board, & Insights Roundtable Forum •Elevated customer experience: drove and launched major technology enhancement; created Out-of-Spec Task Force to optimize communication process to site based on direct customer feedback •Executed Strategic Roadmap session focused on long-term enhancements and elevating the customer experience; utilized as a direct input to 2023 Business Plan •Invested heavily in people development strategies including “career pathing” for Field Team & Call Center, customized professional development plans, and formal stretch opportunities across the team

• Lead cross functional team of over 40 stakeholders to develop go-to-market strategy for Academic Medical Centers including value proposition and messaging, sales force deployment, and data and analytics • Assembled a highly skilled team of 7 individuals to drive data enabled competitive conversions resulting in 22 customer contracts and $32M incremental growth • Drove account targeting efficiencies by designing and deploying new CRM functionality and creating visibility to pipeline of $750M and establishing organizational focus on top 500 accounts • Led business case development for Salesforce.com platform in collaboration with IT and Commercial Operations partners; secured multimillion-dollar investment for minimum viable product with ability to scale • Serve as Chief of Staff to Vice President of Commercial Strategy and business lead for strategic initiatives • Appointed to serve on committee for Top 100 Leaders global event sponsored by Company Group Chairman

• Designated project leader in support of the DePuy Synthes Commercial Model redesign consisting of 10+ workstreams and extensive change management initiatives; ability to effectively manage large scale restructure resulted in promotion to newly created Sr. Manager, Commercial Strategy role • Led due diligence and integration of exclusive agreement for a next-generation biomaterial resulting in +$12M; received Leadership Award for ability to close deal and execute national launch within 6 weeks • Negotiated design arrangement for a private label product resulting in 49% growth of product line and $10M • Recommended no-go decision for 3 deals based on market dynamics, customer insights, and assessment of partnership capabilities; recommendations accepted by senior leadership • Served as Chief of Staff to Sr. Director; responsible for leadership updates, monthly project pipeline tracker, oversight of goals and objective setting process, discretionary budgets and annual Needs Assessment process • Managed Associate Marketing Manger and coached individual through career progression and promotion

Associate Director to the Global DePuy Synthes Leadership Office (October 2016 – April 2017) • Developed and implemented approach to strengthen global strategic marketing capabilities across the organization • Assessed leadership team’s operating model and proposed recommendation to increase effectiveness • Co-lead for annual JNJ Leadership Development Summit for 100 attendees across the business Associate Worldwide Product Director, Global Strategic Marketing – Trauma (February 2016 – September 2016) • Led the development of a global mobile app from ideation to development for limb deformity patients • Developed patient facing strategy and successfully expressed value to secure budget and cross functional support • Appointed to lead cross-functional work-stream for tray logistics improvement project for a strategic customer Associate Product Director, US Marketing - Craniomaxillofacial (June 2015-January 2016) • Developed and executed integrated marketing plan to drive adoption of rib fracture education program including sales communications, print and digital media plans, patient facing marketing and surgeon finder application • Received 2016 North America Burke Award, a prestigious Johnson & Johnson Marketing award that celebrates the most courageous, creative and impactful marketing programs across the business

• Led the strategy and execution of sales and marketing plans for strategic accounts such as 3M, Honeywell and TE Connectivity; established a new standard for working with strategic accounts and sharing results • Exceeded sales target of 32% growth for product portfolio resulting in $360K rebate to the bottom line; recognized with Regional Achievement Award • Created $2M worth of marketing programs and built framework to support execution; pitched programs to strategic accounts and secured $800K within 4 months

• Grew marketing development funds from key manufacturers by 14% within 6 months • Drove integrated marketing strategy for Industrial Electronics and Private Labels • Appointed to drive company presentation for Electronic Distribution Show, industry event of the year; presentation used for over 100 executive level meetings

• Improved call campaign completion rates to 80% from 33% in 9 months • Led the North American team to capture market share from regional competitors; achieved 8% sales growth and 25% customer count growth • Managed and utilized $240K annual budget for the creation and prioritization of monthly direct mailings and sales aids

• Managed 17 sales representatives and met sales targets for $40M territory • Pioneered process improvements to Lead Generation Program resulting in 60% sales growth and $3.14M yearly revenue • Led Engagement & Communication Stream of CEO-sponsored global project

• Excelled in rotational leadership program and was promoted early • Revamped new hire training and facilitated classes for 50 newly hired employees • Coached Account Specialists to improve quality of sales calls