Nadine Mahon

Yao Secret is a haircare brand dedicated to improving and maintaining healthy hair by way of cultural tradition. By focusing on delivering natural, vegan, cruelty-free, ethically sourced products made with ritually-prepared rice water found in the Longji rice terraces, we empower communities and respect nature. With a natural and cultural approach to hair care, our hair care products provide the best conditions for healthier hair. As we ethically source the finest ingredients in Guangxi, China, we support local villagers, preserve tradition and bring the Yao women's secret to hair care to the world.

Oversaw the creative direction and copywriting for Third Floor Issue Seven, the university's fashion publication. Collaborated with stockists, including those featured at London Fashion Week, to curate content. Additionally, managed the merchandising department of the university-led retail outlet, maintaining relationships with stockists to maintain a desirable product selection. Coordinated in-store events to drive customer engagement and sales, while partnering with the social team to develop promotional and product strategies.