Nadia El Kadi

Analyze the offer of managed categories in order to develop their turnover. Analyze the competition and formalize positioning recommendations in connection with pricing and purchasing teams. Contribute to improving the assortment and content of managed products. Manage product openings and closings. Identify categories and brands to boost, in collaboration with marketing team. Forecast sales based on seasonality and promotional periods. Perform reporting and monitoring of sales performance. Recommend areas for improvement or strengthening based on monitoring. Negotiate purchases with suppliers.

Design and develop new services in order to develop the offer and turnover. Organize product monitoring and analyze market trends. Define the positioning of the service offer. Perform reporting and monitoring of sales performance. Recommend areas for improvement or strengthening based on monitoring. Design and distribute marketing and training tools.

• Define the marketing plan at a regional & local level in collaboration with distributors • Manage and follow-up the marketing budget • Launch and monitor promotion campaigns • Manage pricing: price validation & analysis and follow up of profitability • Analyze and forecast monthly sales & coordinate communication with logistics, production and purchasing teams • Organize major regional events (trade shows, customer events) • Develop Motorsport partnerships and sponsorships • Plan technical trainings in coordination with distributors and technical & sales teams • Develop and improve digital and social media activity • Design, update and spread marketing tools: catalogs, advertising leaflets, product sheets, descriptions, etc… • Develop partnerships with universities • Develop a CRM Digital tool • Develop partnerships with communication and event agencies

• Develop and implement the regional market strategy for the FUEL INJECTION SYSTEMS range in the Middle East & North Africa region • Analyze market situation and take actions (marketing mix) to gain market share and improve market positioning • Manage product launch in the region • Plan promotion actions for the region and initiate sales campaigns • Support sales and business development team in customer visits • Manage price positioning and repositioning needs; ensure up to date price lists • Manage FIS communication to customers (newsletter, marketing information)

Apprenticeship - Responsible for the Filtration range (600 part numbers / fuel & cabin filters) Range development, pricing, internal & external communication, promotions, new to range launches, creating marketing materials - Supporting the Wheel Bearing Kits & Engine Management Ranges (benchmarks, rate repositioning, pricing, creating marketing materials) - Newsletters Management (Internal & External) Internal organization, creating the content on DotMailer.com

Internship - Marketing support to Sales (product sheet, translations & communication) - Market analysis & benchmarks for Braking and Steering ranges - Creating a new customer database - Organization of the goodies depot

Apprenticeship - Supporting the Filtration Product Manager (range development, pricing, internal & external communications, promotions, new to range launches, creating marketing materials) - Managing customers events & exhibitions - Newsletter management for Diesel Service Centers (internal organization, creating the content on DotMailer.com) - Goodies & POS material management (requests management, inventory management, ordering goodies from suppliers)