Nadia Peter

Marketing Lead for Kuoni, Helvetic Tours & Kuoni Specialists Strategic and operational responsibility for brand, content, and marketing automation across three main brands. Acting as strategy lead within the content stream of the company’s digital transformation. Leading cross-functional teams, developing integrated campaigns, and ensuring consistent brand communication across all touchpoints. • Responsible for budget planning, controlling and optimization • Development and execution comprehensive annual marketing plans • Leading 360° brand campaigns including strategy, concept development, copywriting, media planning/buying; planning and attending international photo/video shoots; fully implemented campaigns with the mainly in-house marketing team • Execution tactical campaigns across digital and print channels • Creation and implementation key marketing publications such as the annual elsewhere travel magazine, Kuoni Specialists introduction magazine, and engage magazine – fully developed in-house • Leading the marketing automation team in designing and implementing automated customer journeys across various touchpoints • Acting as strategic lead for content within the company’s digital transformation program • Copy Writing and Content Management for magazines, catalogue pages, landing pages, ads (online and offline), customer mailings and more • Close collaboration with key stakeholders including the online and performance marketing teams

Marketing Lead for Kuoni, Helvetic Tours & Kuoni Specialists

Marketing Lead for Kuoni, Helvetic Tours & Kuoni Specialists Strategic and operational responsibility for brand, content, and performance marketing across three main brands. Led cross-functional teams, developed integrated campaigns, and ensured consistent brand communication across all touchpoints. • Integrated offline and online marketing teams to ensure streamlined collaboration • Responsible for budget planning, controlling and optimization • Developed and executed comprehensive annual marketing plans • Led 360° brand campaigns including strategy, concept development, copywriting, media planning/buying; planned and attended international photo/video shoots; fully implemented campaigns with the mainly in-house marketing team • Executed tactical campaigns across digital and print channels • Created and implemented key marketing publications such as the annual elsewhere travel magazine, Kuoni Specialists introduction magazine, and engage magazine – fully developed in-house • Led the digital and performance marketing team across Google/Bing Ads, social media marketing, affiliate marketing and newsletter campaigns • Wrote copy for magazines, catalogue pages, landing pages, ads (online and offline), customer mailings and more

Brand & Marketing Lead for Kuoni Specialists Responsible for the brand positioning and marketing of Kuoni Specialists and its premium niche brands. Led the conception and launch of the umbrella brand “Kuoni Specialists” and implemented integrated marketing measures across digital and traditional channels. • Developed and launched the umbrella brand “Kuoni Specialists” to strengthen the joint market presence of the following brands: Private Safaris, Manta Reisen, asia365, Dorado Latin Tours, Kuoni Sports • Planned and executed (re-)branding initiatives, events, exhibitions and multi-channel campaigns • Managed online and social media marketing, as well as print advertising and other offline touchpoints • Ensured consistent brand communication and visibility across all channels and formats

Projects & Campaigns for Kuoni, Helvetic Tours & Pink Cloud • project lead/management of marketing campaigns • project lead „elsewhere by Kuoni“ magazines • project lead digital signage • copy writing for newsletters, landingpages, flyers etc. • project team member of various projects such as WhatsApp for Business, Print@Home vouchers etc. • responsible for marketing cooperations

Projects & Campaigns for Kuoni, Helvetic Tours & Pink Cloud • project lead/management of marketing campaigns • project lead „elsewhere by Kuoni“ magazines • project lead digital signage • planning, content creation, execution and community management of the Kuoni Social Media accounts • copy writing for social media, newsletters, landingpages, flyers etc. • project team member of various projects such as WhatsApp for Business, Print@Home vouchers etc.

• managing marketing projects and campaigns • consulting, customer service and support • responsible for marketing budgets • planning/establishing timings and presentations • research and survey tasks as well as competitor analysis Clients: • Ford Motor Company / Ford Service • Grant Thornton • Lactalis Suisse (Galbani) • Nestlé Waters (Suisse) SA (San Pellgrino) • Bernafon • TopPharm Apotheke • SGS • Kochoptik

• public relations tasks such as statements, crisis PR, media messages and newsletters • content management and analysis of the website • project lead of consumer information sheets, consumer brochures and annual reports • organization of general assembly and various events

• leading a team up to 5 people (ad interim) • sales support and customer service • export incl. letter of credit and third-party deals & dangerous goods • establishing offers, order confirmations, invoices and freight documents • handling returns and recall products • writing newsletters

• person in charge for Marketing • assistant of the Managing Director • supporting the Sales Manager

• export by air-/seafreight as well as courier • organizing freights by letter of credits • establishing invoices and freight documents • supporting the International Sales Managers in their daily business such as establishing offers, order confirmations etc.

Master Thesis: Erfolgreiche Markenrevitalisation im Zuge der Digitalen Transformation: Strategische Neuausrichtung einer Traditionsmarke zur Ansprache jüngerer Zielgruppen - am Beispiel Kuoni