Nadia Ouerdiane

- Led the CIR Observatory project in collaboration with HEC Junior Conseil: collected, cleaned, structured, and analyzed data from national surveys and multi-stakeholder sources. - Built KPIs, conducted exploratory analyses, and generated actionable insights to support strategic decision-making. - Delivered results through structured reporting and data visualizations (Canva, Excel). - Designed and executed a data-driven SEO strategy covering technical, semantic, and performance aspects. - Achieved +36% digital performance and +27% organic traffic within 3 months. - Analyzed digital performance and user journeys (Google Analytics 4, Google Tag Manager, Google Search Console, Piwik Pro, Semrush, Screaming Frog, SEOquake, Google PageSpeed Insights). - Implemented CRO optimization initiatives. - Optimized B.Conseil's website (Webflow CMS, Figma mockups). - Proposed and implemented lead generation strategies, including lead magnets (white papers) and marketing automation (Zapier, Brevo). - Produced technical client reports for the consulting team: structured analyses, synthesized key data, and formatted deliverables. - Contributed to business development initiatives following intensive training: identified and qualified opportunities, generating 3 qualified leads in one week.

- Conducted comprehensive SEO audits (technical, crawl, indexing, semantic, content, UX) based on data from multiple analytical tools. - Managed a client portfolio (E-commerce and B2B): tracked SEO KPIs, produced monthly and quarterly performance reports, and maintained regular client communication. - Analyzed SEO performance and organic traffic (WordPress, Yoast SEO, meta tags, Google Analytics 4, Google Tag Manager, Google Search Console, Semrush, Screaming Frog, SEObserver, SEOquake, Google PageSpeed Insights). - Identified technical blockers and optimization opportunities through SEO data analysis. - Developed strategic recommendations and SEO roadmaps based on impact and effort. - Collaborated with internal teams and clients to implement optimizations. - Analyzed SEA campaign performance through KPI tracking, within an acquisition- and ROI-driven approach (Google Ads). - Designed, edited, and created videos for Google Ads campaigns (Microsoft Clipchamp). - Contributed to the development of junior profiles through support, supervision, proofing, and sharing best practices.

- Conducted quantitative and qualitative analyses to assess investment opportunities. - Collected, structured, and analyzed financial, sector-specific, and market data from multiple sources. - Carried out market analyses, industry benchmarks, and competitive positioning studies. - Produced analytical insights for investment teams to support decision-making. - Prepared structured deliverables summarizing key data. - Monitored sector, technology, and economic trends.

- Cleaned and structured complex datasets. - Conducted statistical and exploratory analyses to identify trends and patterns. - Designed data visualizations and analytical deliverables to present findings. - Used statistical and analytical tools (IBM SPSS, quantitative methods). - Strengthened skills in mathematics, statistics, and big data.

With HONORS

With HONORS