Nadia Opatz-AbuAyed, MBA

Oversaw operations strategy for 1,900+ stores, influencing $70B+ in annual sales through field engagement, process optimization, store communication, and resource allocation while leading a +30-person team. ● Transformed the Experiential Ops team into a proactive operational partner—bridging strategy, merchandising, and field execution—to improve profitability and team member efficiency. ● Delivered 42% shortage reduction ($134M savings) by strengthening operational discipline and creating scalable protection standards. ● Led multiple enterprise-wide initiatives that enhanced guest experience, strengthened price perception, and improved team member efficiency through affordability efforts, no-flex guardrails, and space-to-assortment optimization. ● Streamlined seasonal transitions, cutting store workload by 25+ hours per set and improving readiness and team satisfaction. ● Drove field innovation testing and best practices across stores, reducing “Item Not Found” rates by 12% and boosting digital demand +27% YoY. ● Navigated tariff and cost pressures, developing operational flex models that preserved execution quality while managing external economic challenges.

Built and activated Target’s Stores Strategy while leading the Store Strategy team and serving as Chief of Staff to Chief Stores Officer and SVP of Store Operations, aligning 300,000+ team members around a unified, guest-focused vision. ● Authored Target’s first-ever Stores Vision Statement as part of the Target Stores Strategy and led comprehensive communication and activation plan to align the enterprise. ● As Chief of Staff drove organizational priorities, business rhythms, and decision-making for 1,900+ stores. ● Led strategy, planning, and execution of leadership offsites and meetings for 2,000+ Store Leaders, enhancing alignment and accountability. ● Designed the Guest Experience High Five, defining the most important store focus areas to drive consistency and satisfaction. ● Ensured operational excellence through the establishment of foundational best practices for high-impact work, enabling sustained improvement across stores.

Owned end-to-end strategy, assortment, and financial planning for Target’s $1B Furniture business, the company’s highest digitally penetrated business with 76% of sales online. ● Doubled sales in under two years while improving gross margin by $116M. ● Accelerated digital growth through consumer-led innovation—+173% digital comp, +76% digital penetration—by transforming assortment and content strategies. ● Partnered with vendors and owned brand teams to optimize product mix and supply chain, increasing efficiency and profitability. ● Chaired culture and inclusion initiatives to strengthen engagement across the Home division.

Oversaw brand development and packaging development for 40+ owned brands ($20B+ annual sales) while leading a 20-person team. ● Oversaw the creation of strategic briefs for 17 new brands and 12 brand extensions by collaborating with both internal and external creative agencies. ● Championed a new insights-driven approach to packaging and brand communication, now institutionalized across Target. ● Reduced packaging lead times by 8 weeks for 4 Apparel fast fashion brands worth $1B, and improved customer perception of Target by getting trend items in stores as fast as other fashion retailers. ● Recognized for exceptional leadership engagement (95% team satisfaction score).

Launched the Cat & Jack brand for Girls’ Apparel. Reevaluated impression architecture, digital growth strategies, retails, competitive landscape, and planned P&L. Drove +$100M in sales within categories, resulting in a 17% comp, outpacing total Cat & Jack brand results. Both traffic and basket size up YOY and above company results.

Led a team of Inventory Analysts and owned all inventory planning components, optimizing flow, in-stock, and financial outcomes across the business.

Created the Home Design Partnerships Buyer position by developing objectives, initiatives, and outlining roles and responsibilities. Led the strategy, assortment, and financial planning for Missoni, Target + Neiman Marcus collaboration, and The Shops at Target

Developed business strategies, product assortments, and marketing plans for seasonal bath products, which drove over $61M in sales annually