Nadhifa Achmad

Nadhifa Achmad

Business Development Manager @ TradeQuo Global

About

Hi, I am a Senior Marketing, Communications, and Business Development professional with over 6 years of cross-industry experience spanning financial services, fintech, fashion, media, and consumer brands across Southeast Asia.Currently, I work within a regulated financial services environment, supporting business growth across multiple verticals including Brokerage, Wealth Management, Payment Exchange, FinTech, Financial Education, and Healthcare. My expertise lies in building brand trust, driving client engagement and retention, and executing integrated marketing communications campaigns across ATL, BTL, digital PR, CSR initiatives, and experiential events.I bring strong experience from the fashion and lifestyle industry, having worked with leading global brands such as Dior, Chanel, Gucci, Shiseido, Swarovski, Zalora, and Innisfree. These roles strengthened my foundation in brand storytelling, public relations, campaign execution, and audience engagement, both in luxury and mass-market segments.As Puteri Wisata Budaya Indonesia 2023, I further developed my capabilities in public speaking, advocacy, and community engagement, actively participating in cultural, educational, and social initiatives. This experience deepened my understanding of CSR-driven communication, stakeholder engagement, and purpose-led branding.Academically, I hold a Master of Arts in Communication and Media Studies from Monash University Malaysia, a Double Major (Hons) Degree in Fashion Design and Retailing from Limkokwing University, and a short course in Innovation and Entrepreneurship from the University of Maryland.I am recognized for being strategic, adaptable, and results-driven, with a strong ability to bridge business objectives, brand narrative, and public impact through clear, effective communication.Open to meaningful collaborations and opportunities across marketing, communications, and business growth.

Country

Indonesia

City

Jakarta

Industry

Financial Services

Skill

Client Relations, Business Development, Event Coordination, Project Management, Magazine Editing, Sales, Business-to-Business (B2B), Social Media Outreach, Business Development Support, Strategic Business Development, Business Development Consultancy, Social Media Communications, Social Media Strategy, Marketing Communications Planning, Communication, Economic Research, International Economics, Broadcasting, Writing, Fashion Writing

Experience

TradeQuo Global

Business Development Manager

TradeQuo Global

LinkedIn
2025-5 - Present · 1 yr 5 mos

Roseau, Saint George, Dominica

• Focused on 𝐜𝐥𝐢𝐞𝐧𝐭 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧, managing key relationships with loyal clients to strengthen long-term partnerships and brand trust. • 𝐏𝐥𝐚𝐧𝐧𝐞𝐝 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐞𝐝 𝐦𝐞𝐫𝐜𝐡𝐚𝐧𝐝𝐢𝐬𝐢𝐧𝐠 𝐚𝐧𝐝 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬, ensuring TradeQuo’s presence and values were effectively represented across all activations and events. • 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐜𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 with marketing, sales, and operations teams to enhance client satisfaction and deliver seamless project execution. • 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐢𝐞𝐝 𝐧𝐞𝐰 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 through market insights and relationship-building strategies that supported revenue growth and brand visibility. • 𝐎𝐯𝐞𝐫𝐬𝐚𝐰 𝐞𝐧𝐝-𝐭𝐨-𝐞𝐧𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 — from concept to delivery — ensuring alignment with business goals and maintaining TradeQuo’s premium brand image.

Doo Group

Business Development Manager

Doo Group

LinkedIn
2024-3 - 2025-5 · 1 yr 3 mos

Singapore, Singapore

• 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 by identifying market trends, customer preferences, and competitive insights. • 𝗘𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴, integrating strategic communication into business expansion efforts. • 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗵𝗶𝗴𝗵-𝘃𝗮𝗹𝘂𝗲 𝗹𝗲𝗮𝗱𝘀 through multi-channel outreach, including networking events, digital marketing, and strategic partnerships. • 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗻𝘂𝗿𝘁𝘂𝗿𝗶𝗻𝗴 𝘀𝘁𝗿𝗼𝗻𝗴 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 with key stakeholders, understanding client needs, and providing tailored financial solutions to boost satisfaction and retention. • 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗰𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗲𝗮𝗺𝘀 to create innovative sales strategies and improve market penetration. • 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗼𝗽𝗼𝘀𝗮𝗹𝘀 𝗮𝗻𝗱 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀 to pitch services, negotiate contracts, and secure high-impact deals. • 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 by analyzing sales performance, refining business strategies, and implementing data-driven improvements. • 𝗦𝗲𝗰𝘂𝗿𝗲 𝟰𝟬𝟬+ 𝗹𝗲𝗮𝗱𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗵𝗶𝗴𝗵-𝘃𝗮𝗹𝘂𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 and B2B partners. Led a campaign that increased lead conversion by 5%.

Dinas Perindustrian, Perdagangan, Koperasi, Usaha Kecil dan Menengah Provinsi DKI Jakarta

Keynote Speaker or Guest Speaker

Dinas Perindustrian, Perdagangan, Koperasi, Usaha Kecil dan Menengah Provinsi DKI Jakarta

LinkedIn
2023-3 - 2024-3 · 1 yr 1 mo

Jakarta, Indonesia

I have had the privilege of serving as a keynote and guest speaker at various high-profile events, focusing on education, entrepreneurship, public speaking, and tourism in Indonesia. 𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐒𝐩𝐞𝐚𝐤𝐢𝐧𝐠 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭𝐬: •𝐃𝐮𝐭𝐚 𝐏𝐞𝐥𝐚𝐣𝐚𝐫 𝐁𝐚𝐧𝐭𝐞𝐧 2023 – Spoke on “Studying Abroad: Everyone Can Achieve It!” •𝐃𝐢𝐧𝐚𝐬 𝐏𝐞𝐫𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐚𝐧, 𝐏𝐞𝐫𝐝𝐚𝐠𝐚𝐧𝐠𝐚𝐧, 𝐊𝐨𝐩𝐞𝐫𝐚𝐬𝐢, 𝐔𝐬𝐚𝐡𝐚 𝐊𝐞𝐜𝐢𝐥 𝐝𝐚𝐧 𝐌𝐞𝐧𝐞𝐧𝐠𝐚𝐡 – Delivered a session on “Public Speaking & Personal Branding” at TKK Jakarta Timur. •𝐒𝐚𝐧𝐠𝐠𝐚𝐫 𝐀𝐧𝐚𝐤 𝐀𝐤𝐚𝐫 (𝐅𝐨𝐫𝐮𝐦 𝐊𝐨𝐦𝐮𝐧𝐢𝐤𝐚𝐬𝐢 𝐃𝐊𝐈 𝐉𝐚𝐤𝐚𝐫𝐭𝐚) – Discussed “The Role of Youth in Indonesia’s Tourism Industry.” •𝐃𝐮𝐭𝐚 𝐏𝐞𝐥𝐚𝐣𝐚𝐫 𝐁𝐚𝐧𝐭𝐞𝐧 𝐁𝐚𝐭𝐜𝐡 2, 2023 – Served as a guest judge for the Talent Show & Grand Final. •And several other engagements. With expertise in public speaking, communication, and personal branding, I continue to inspire and educate young professionals, students, and entrepreneurs.

XM

Presenter and Media Coordinator

XM

LinkedIn
2021-10 - 2024-2 · 2 yrs 5 mos

Limassol, Limassol (Lemesos), Cyprus

• 𝗛𝗼𝘀𝘁𝗲𝗱 𝗮𝗻𝗱 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗲𝗱 live educational sessions for the Indonesian audience, covering daily market updates, economic events, and company features. • 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝗲𝗱 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗲𝘅𝗽𝗲𝗿𝘁𝘀 (Crypto, Fundamental Analysis, Market Indicators, Technical Analysis) to provide in-depth insights on global financial trends. • 𝗖𝗼𝗻𝗱𝘂𝗰𝘁𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 to identify media opportunities, optimize content strategy, and enhance audience engagement. • 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗲𝗮𝗺𝘀 to develop compelling advertising assets, including copy, visuals, and multimedia content that effectively conveyed the brand’s message. • 𝗔𝗻𝗮𝗹𝘆𝘇𝗲𝗱 𝗺𝗲𝗱𝗶𝗮 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲, tracking key metrics such as reach, impressions, click-through rates, and conversion rates, providing insights for continuous improvement. • 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝗺𝗲𝗱𝗶𝗮 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻, ensuring timely delivery within budget while aligning with strategic objectives. • Conducted market research and audience analysis, leading to a 𝟭𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 that drove audience growth. • Managed end-to-end media campaign execution, aligning content strategies with business objectives to enhance brand positioning and revenue growth.

PT Adhi Surya Amanah (ASA TRANS)

Human Resources Assistant and Business Developer

PT Adhi Surya Amanah (ASA TRANS)

LinkedIn
2018-8 - 2021-8 · 3 yrs 1 mo

Jakarta, Indonesia

• 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗮𝗻𝗱 𝗲𝘅𝗽𝗮𝗻𝗱𝗲𝗱 ASA Trans's brand presence by targeting new audiences and executing strategic brand growth initiatives. • 𝗟𝗲𝗱 𝗯𝗿𝗮𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀, overseeing the development of company websites, Google Ads, and digital marketing strategies to enhance visibility and customer engagement. • 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀, including office expansions and customer acquisition strategies, leading to consistent year-over-year growth. • 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗱 𝗸𝗲𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗴𝗼𝗮𝗹𝘀, establishing ASA Trans as a well-known logistics brand and increasing client acquisition.

Blu Inc Media

Beauty Editor

Blu Inc Media

LinkedIn
2018-11 - 2019-2 · 4 mos

Kuala Lumpur, Malaysia

• 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗼𝗽𝘆 𝗮𝗻𝗱 𝗲𝗱𝗶𝘁𝗼𝗿𝗶𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 for print, digital, and broadcast media, collaborating with luxury beauty brands such as Dior, Chanel, Innisfree, YSL, and Guerlain. • 𝗪𝗼𝗿𝗸𝗲𝗱 𝗰𝗹𝗼𝘀𝗲𝗹𝘆 𝘄𝗶𝘁𝗵 𝘀𝗮𝗹𝗲𝘀, 𝗺𝗲𝗱𝗶𝗮, 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀 to craft compelling narratives that aligned with brand identity and boosted consumer engagement. • 𝗖𝗼𝗻𝗱𝘂𝗰𝘁𝗲𝗱 𝗶𝗻-𝗱𝗲𝗽𝘁𝗵 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝘁𝗿𝗲𝗻𝗱 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 to create high-impact content, ensuring resonance with target audiences and industry trends.

Education

Monash University Malaysia

Monash University Malaysia

LinkedIn

Communication and Media Studies

2020 - 2021 · 1 yr
University of Maryland

University of Maryland

LinkedIn

Innovation and Entrepreneurship Professional Certificate

2020 - 2020
Limkokwing University of Creative Technology

Limkokwing University of Creative Technology

LinkedIn

Fashion/Apparel Design

2016 - 2019 · 3 yrs

Nadhifa Achmad's Contact Information

Email

******@***.com

Phone

(**) *** ****

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