Nadav Zekaria

Industry Manager @ Natural Intelligence

About

I’ve spent the past 8 years in Performance Marketing, working closely with Fortune 500 B2B and B2C clients to turn growth opportunities into tangible business results. My passion is building things from the ground up - especially Lead Generation flows that connect the right audience, message, funnel, and partner outcome. My experience spans multi-channel marketing, including paid search, paid social, landing pages and conversion funnels. I thrive when I’m learning a new market, understanding what makes customers take action, and finding practical ways to grow a business. My experience involves working closely with partners, product, data, and marketing teams to connect the dots, move fast, and create momentum. I’m always interested in new ideas and technologies, thoughtful people, and opportunities to build something meaningful.

Country

Israel

City

Tel Aviv District

Industry

Internet

Skill

Lead Generation, Business Strategy, Partner Relationship Management, Online Lead Generation, Affiliate Marketing, Consulting, Performance Marketing, Teamwork, Marketing, Advertising, Business Development, Data Analysis, Accounting, Corporate Finance, Social Media, Research, Sales, Microsoft Excel, PowerPoint, Microsoft Word

Experience

Industry Manager

Natural Intelligence

2025-6 - Present · 1 yr 4 mos

Head of Business Development

Natural Intelligence

2023-2 - 2025-6 · 2 yrs 5 mos

- Oversee a revenue portfolio generating $40M in ARR - Led a team of business development managers - Managed and oversaw the lead generation division of the business - Created new revenue streams and initiatives alongside trusted clients - Managed business performance in relation to set targets - Established industry-wide OKRs aimed at fostering future company growth

Team Leader Business Development

Natural Intelligence

2021-8 - 2023-2 · 1 yr 7 mos

Business Development Manager

Natural Intelligence

2018-12 - 2021-7 · 2 yrs 8 mos

Tel Aviv Area, Israel

- Managed day-to-day relationships with key partners including marketing, commercial, legal and financial aspects - Conducted research, sought out, and nurtured both new and long-term business relationships - Oversaw a portfolio of verticals with a seven digit annual invoiced revenue - Identified and capitalized on opportunities for upselling and expanding services with clients

Senior Campaign Manager

Infectious Media

2017-10 - 2018-5 · 8 mos

• Responsible for managing, training and mentoring junior analysts • Managed, optimised and executed all real-time-bidding (RTB) & programmatically traded display, mobile, video and native advertising campaigns

Senior Optimisation Analyst

Infectious Media

2017-5 - 2017-10 · 6 mos

• Built strong relationships with a number of global clients, to drive the effectiveness of their campaigns and overcome emerging challenges

Optimisation Analyst

Infectious Media

2016-6 - 2017-5 · 1 yr

• Analysed large data sets to be included in detailed commercial insights for clients • Utilised a variety of DSPs (IDB, FBM/4C, DBM, APN) and DMP’s

Data Executive

FusePump

2016-1 - 2016-4 · 4 mos

• Building automated scrapes to crawl across the web and collect information. • Using a web-based platform to create and maintain robots that extract product details from retailer websites. • Test robots by checking samples of extracted data. • Monitor accuracy of these data using validation tools and control panels. • Optimise robots to run as quickly as possible.

Education

University of Birmingham

Computer Science

2012 - 2015 · 3 yrs

Final Year: I developed an iOS car-pooling application for my dissertation. The app allowed students at the University to coordinate lifts with each other. This involved collecting and analysing large amounts of data in order to make the application functional and easy-to-use. Each stage of the app required designing small models, building each model and finally compiling the models to give a working product. This work earned me a 1st for my dissertation.