Nabya Shahid

Digital Communications Strategist & Content Lead

About

I am a Content & Communications Manager with 5+ years of experience in building structured, research-driven content strategies, editorial calendars, and multi-channel publishing that elevate brand visibility and audience engagement. My work bridges strategic storytelling, SEO-optimized writing, content operations, and data-to-narrative analysis. I turn complex insights and research into clear, impactful content from thought leadership articles to social formats and performance tracking. I thrive in fast-paced environments where systems, consistency, and measurable results matter. ✔️ Content strategy & execution ✔️ SEO writing & keyword research ✔️ Editorial/publishing calendars ✔️ Performance measurement, marketing & optimization ✔️ Repurposing long-form content across formats ✔️ Media relations & narrative management I am passionate about Venture Capital, tech ecosystems, and the built/project economy, and I enjoy shaping content that resonates with both industry experts and broader professional audiences. 📩 Let’s connect if you’re interested in content leadership, strategic communications, or collaboration in the communications and content space..

Country

City

Germany

Industry

Public Relations & Communications

Skill

Donor Relations, Resource Mobilization, Strategic Communications & Advocacy, SDG Advocacy, Digital & Content Strategy, Digital Project Management, Performance Measurement, Media Relations, Negotiation, Digital Media & Content Creation, Cross-Cultural Communication, Storytelling & Feature Writing, Investigative Journalism, News Writing & Storytelling, Research & Analysis, Fact-Checking & Verification, Content Marketing, Crisis Communications, Corporate Communications, SEO Copywriting

Experience

Digital Communications Strategist & Content Lead

Social Media Platforms

2018-10 - Present · 8 yrs

Germany

• Developed and executed digital communication strategies for TikTok and Instagram, boosting community engagement. • Fostered trust-based relationships with creators and online communities to enhance interaction and positive sentiment. • Led four digital channels focused on social issues and guidance, driving impactful conversations. • Monitored performance metrics and generated insightful reports to optimize content effectiveness.

Policy Advisor

National Assembly of Pakistan

2021-2 - 2025-5 · 4 yrs 4 mos

Islāmābād, Pakistan

• Conducted workshops with parliamentarians to assess the status of Sustainable Development Goal 5 in Pakistan. • Developed partnerships with private companies to advance gender equality initiatives. • Organized an impactful International Women’s Day event, showcasing 40 women entrepreneurs to key stakeholders. • Collaborated on legislation for a Women Inclusive Budget with Hon. Shandana Gulzar, enhancing gender-focused fiscal policies.

Political Intern

Pakistan Embassy Berlin

2025-1 - 2025-4 · 4 mos

Berlin, Germany

• Conducted in-depth analysis and reporting on the 2025 German federal elections and foreign policy shifts. • Drafted official correspondence and political reports for Pakistan’s Ministry of Foreign Affairs. • Assisted in high-level diplomatic meetings and contributed to research on bilateral relations and EU policy.

Communications and Advocacy Officer

National Commission on the Rights of Child Pakistan

2022-11 - 2023-7 · 9 mos

Islāmābād, Pakistan

• Spearheaded nationwide child protection campaigns, engaging over 1 million individuals through diverse media and digital platforms. • Developed customized communication materials for key stakeholders, enhancing donor engagement and advocacy alignment with UNICEF. • Acted as the primary media liaison, managing press relations and facilitating strategic media engagement to amplify child rights advocacy.

Producer of Nadeem Malik

SAMAA TV

2019-2 - 2022-4 · 3 yrs 3 mos

Islamabad

• Produced over 200 live news and public affairs programs focusing on governance, technology, and human rights. • Built and maintained strong relationships with journalists, editors, and political stakeholders to enhance program quality. • Led editorial teams to deliver accurate and audience-focused narratives under tight deadlines. • Played a crucial role in issues management, simplifying complex topics for public understanding.

Media Producer

SAMAA TV

2019-2 - 2022-4 · 3 yrs 3 mos

Islāmābād, Pakistan

Coordinating Producer

HUM News

2017-12 - 2019-2 · 1 yr 3 mos

Islāmābād, Pakistan

Reading press releases. - Researching articles. - Establishing & maintaining contacts. - Writing, editing & submitting copies. - Attending events. - Staying up to date with writing, privacy, contempt & defamation law. - Reporting on wide variety of News Articles - Research & Investigation before presenting the News - Conducting off air interviews with officials & personalities. - Attending press conferences & public meetings. - Scripting exposes. - Follow up with lead politician & Government officials. - Protection of source confidentiality.