Naazi Feizi

Directly supporting multi-million dollar business units across the Middle East, Africa, India, and Türkiye, aligning high-growth regional operations with US corporate standards and governance. • Strategic Function Build: Established the first dedicated IMEA Communications department. Built the team, digital infrastructure, and governance from the ground up, moving the region to a full-service strategic model that significantly optimized agency spend while increasing regional visibility. • Narrative Transformation: led thought leadership to enable sales and partner with governmental stakeholders. Directly supporting the IMEA CEO in securing critical public-private partnerships. • Commercial Growth Partner: Aligned communications strategy with regional enterprise strategy to engage and mobilize teams to succeed. I ensure our narrative serves as a commercial door-opener, converting complex technical capabilities into a compelling value proposition for local markets. • High-Stakes Counsel: Serve as a trusted advisor to the Senior Leadership Team on geopolitical risk and crisis response. My work ensures that regional volatility—such as currency fluctuations and shifting political landscapes—does not compromise the global corporate narrative or brand equity. • Internal Alignment & Change Management: Lead engagement for a diverse, multi-cultural workforce, ensuring total alignment with the global vision during periods of rapid restructuring. I focus on creating a unified culture that remains resilient and focused on growth despite external market pressures.

Leading internal communications for the Greater Middle East and Africa region with the objective of establishing effective lines of communication between management and employees, ensuring continuous engagement via dissemination of timely and high-quality information. Leading Tetra Pak’s regional participation at the Gulfood Manufacturing Exhibition in November 2014, a major marketing communication initiative; driving a cross-functional team of internal experts and external suppliers to effectively showcase the company’s portfolio of products and services. This required leadership maturity, negotiation and selling skills as well as motivating and aligning a big team to achieve desired results. Active member of the Tetra Pak management team in Dubai, overseeing internal communications and issues management for more than 120 diverse employees; providing sound professional advice on corporate communications-related issue. Promoted to Director in 2014, after a year, having effectively contributed as a senior Communications manager for the Greater Middle East region, having: • Successfully held major customer events, press conferences and exhibitions ensuring the Tetra Pak brand would get maximum exposure and visibility • Co-facilitated crisis management trainings for management teams in several markets in the region • Advised and counseled top management on key communication issues

Effectively supported the initiation of a corporate brand and reputation program in Tetra Pak (at a global level) to serve as an important knowledge base guiding PR, Marketing, CSR and Communications activities across major Tetra Pak markets, namely, USA and Canada, China, Russia, Japan, Saudi Arabia, Turkey, France, Germany, Spain, India, Brazil. Active member of the project team, instrumental in developing and presenting a selling strategy to receive program acceptance from executive top management. Effectively convinced selected Tetra Pak markets to allocate relevant budget and resources ensuring project success. Successfully drove a complex geographical research project to establish the status quo and improvement KPIs, research methodology, relevant audience profiles whilst supervising design of research questionnaire, project budget and team of more than 20 resources. Clearly presented research results, supported markets in development of relevant action plans for identified improvements areas and followed-up on implementation of actions and decisions. The annual brand and reputation research program is now an established and recognized tool in corporate communications planning.

- Marketing Communications Project leader, Tetra Pak – Greater Middle East region - Communications Manager, Tetra Pak – Iran, Tehran • Successfully led Tetra Pak's participation at Gulfood 2011, managing more than 60 resources, a budget of $0.75 million as well as overseeing PR, marketing, branding and customer relations Tetra Pak was awarded best stand at the exhibition amongst 2500 other exhibitors • Launched a regional digital internal newsletter; a popular and interactive communication tool for more than 1000 employees • Led the development of an highly-acclaimed and recognized communication program to inform and engage more than 700 employees about the region’s most important business growth initiatives. The program was considered a best practice in Tetra Pak markets, receiving a satisfaction score of 4.7/5. • Instrumental in planning and implementing dairy and juice marketing plans for Tetra Pak Iran and its key customers such as Sahar (brand: Rouzaneh), Takdaneh, Mihan, Alifard (brand: Sun Ich) and others • Supported and advised new and existing customers during launch of new products and acted as marketing consultant • Effectively planned and managed an integrated advertising campaign including TV commercials, billboards, in-store promotions and print media (67% awareness rates - significantly higher than industry & country benchmarks)

Supported the Kodak Professional division through initiation of direct marketing campaigns and loyalty programs. Effectively integrated and localized direct marketing infrastructure and tools in Canada by leveraging US programs at minimum cost to division. Promotions results in significant increase in size of the B2B customer database over four times.