Na Li

As a Senior Product Counsel for TikTok's Local Services (TTLS), Infrastructure and UGC effect verticals, I serve as a strategic legal partner, driving product innovation, mitigating complex risks, and ensuring global compliance across a diverse portfolio of critical initiatives. Key Responsibilities & Achievements: - Strategic Legal Leadership & Risk Mitigation: - Provide high-level legal counsel that directly influences critical business decisions and redefining platform-wide strategies. - Proactively identify and mitigate significant legal risks for key market entries and product launches, delivering clear recommendations that keep product timelines on track. - Lead high-stakes negotiations and issue resolution with key stakeholders on complex data strategies, driving progress and influencing outcomes. - Product Enablement & Compliance Innovation: - Spearhead comprehensive legal reviews and provide strategic guidance for a diverse portfolio of complex product launches across infrastructure, and cross-business-line features. - Develop reusable compliance frameworks and playbooks, reducing repeated legal review cycles across similar business scenarios. - Conduct strategic legal assessments for new business models, providing critical insights that inform business strategy and prevent potential compliance pitfalls. - Cross-Functional Collaboration & Influence: - Foster strong cross-functional alignment with diverse product, engineering, and legal teams to formulate and implement complex solutions, ensuring seamless product development and launch. - Consistently recognized by business partners for exceptional product sense, proactive communication, and ability to translate intricate legal requirements into actionable guidance, enabling efficient goal achievement. - Team Empowerment: - Actively mentor and foster the professional growth of a colleague, significantly accelerating his integration and development of critical product-specific know-how.

Provided legal counsel for a diverse portfolio of core ByteDance products, including TikTok Shop, TikTok LIVE, TikTok Gaming, Effect House (TikTok UGC effect vertical), Fanqie Novel, and Pixsoul (AI camera). Also advised on legal matters for confidential social and educational apps, ensuring compliance and supporting product launches and operations across these varied sectors.

In-house counsel supporting APAC operations for the Interior division. Advised on commercial contracts, cross-border transactions, dispute resolution, and compliance matters, reporting directly to the General Counsel.

Advised multinational clients on M&A, corporate structuring (JV/WFOE), capital markets, contract review, compliance, and litigation.