N S Bindra

Creating new revenue streams; significantly improving profitability through focus on value addition, business turnaround and rapid expansion; leading various LoBs of IT, mobility and technology services over time; heading sales, special projects, direct to end customer and strategic accounts teams at various points during the tenure. Currently handling USD 2bn+ of IT and mobility distribution business in technology domains of enterprise software, networking, security, storage, specialty and mobility alongwith professional and educational services.

Steering complete IT products business operations, supporting the mobile phone business, and recording an overall revenue growth of over 100% and profitability growth of 150% in one year through expansion of product range and reach. Ownership of overall P&L of the division.

Set up the IT division with complete ownership of profitability of its operations. Worked with a focussed vision of establishing LG as strong IT brand through media campaigns and PR activities. Opened up new customer segments and launched new products, taking the company to market leader position while significantly increasing profitability. Pioneered path breaking concepts of regional distribution and penetration in tier 3 cities.

Key driver of business operations with P&L accountability for complete internet access business, comprising product development & management, consumer and enterprise sales, customer support & call centre operations, leading a team of nearly 100 associates. Turned around the loss making enterprise business in six months to a highly profitable one. Accomplished restructuring of the internet access business. The initiative covered revamping the organisation structure, product portfolio building and management, description of functional responsibilities of team members, establishing reward structures, branch-corporate office relationships, outsourcing etc. Successfully implemented marketing activities including Mantra Online brand building and tactical sales oriented campaigns, and set up of the retail channel.

Joined as Business Manager and rose to the position of General Manager in Apr’00. Serving as part of core team with overall profitability ownership, started eastern India operations of the company, introduced PC business stream and enterprise & retail channel. By conceptualizing end executing strategies to enter into new business areas helped establish the company as largest/second largest distributor in each business category. Total business handled by year 2000 was Rs 700cr (nearly 70% of company's turnover), almost all of it built from scratch.

Built a highly motivated & cohesive team of sales, service and accounts personnel for peripherals division for northern India. Strategies of revitalizing the channel, acquiring new customers and focus on high end products helped increase sales by 65% and gross profits by 80%, making the brand clear market leader in the territory by far.

Actively engaged in market development activities for microcomputers and computer boards in southern India, an unexplored territory. Pivotal in developing the corporate and defence segment businesses from scratch, leading the region to contribute over 60% of company’s sales, and even substantially higher percentage of profits in short span of a few months.

Ramping up existing business; successfully launching new products and developing new customers. Leading team of sales, service and customer support associates.