Mélanie Meyer Laroche

Defining the vision for Gifting and Art of Scent categories Working with agile (scrum) framework

Enabling teams to focus on innovation and value creation by the understanding and effective usage of the Scrum framework Part of the transformation Team Practicing coaching and mentoring to serve teams

Member of an Agile Team, focusing on delivering the ultimate Art of Gifting experience

Responsible for the Operational & Development Marketing Strategy for B2B and Spa channels with a focus on Sustainability and how Digital can enable innovation and business development. Defined the Marketing & Training Strategy for B2B & Spa channels Managed of a Team of 12 people in Marketing and Spa Training

Developed and implemented the Travel Retail marketing strategy, managed the development of TR Concept, specific line of products or animations, ensured perspectives of growth and profitability and led Digital TR projects. Main tasks consisted in Marketing Plan elaboration & Go to market; and ensuring the global coherence for all the elements of a 360° strategy (In-store – Concept and Merchandising, Operational Marketing, Digital, PR,…) - Defined the Marketing Strategy for Travel Retail and Wholesale channels. - Elaborated Marketing budget, controlled and prioritized investments. - Suggested Travel Retail’s development axes: from Products, to Digital, to POS Merchandising and Concept. - Monitored monthly brand performance closely to adjust to business needs. - Influenced international developments by providing market feedback to ensure growth perspectives. - Managed a team of eight people with responsibility for their development.

- Defined the Marketing Strategy for Travel Retail and Wholesale channels. - Reviewed and improved POS from Concept to Merchandising. - Developed the Travel Retail kits offer. - Managed the Operational Marketing team

• Defined the Marketing Strategy for Travel Retail and Wholesale channels. • Elaborated TR EMEA & Americas Marketing budget, controlled and prioritized investments. • Suggested Travel Retail Marketing development axes: from products, to POS Merchandising and Concept. • Monitored the activity, followed-up the competition. • Managed the Operational Marketing Team.

• Coordinated Operational Marketing operations. • Adapted the Merchandising strategy to the channel. • Supervised the TFWA salon organization. • Worked in close parternship with commercial teams.

• Elaborated and managed A&P budgets. • Orchestrated new fragrance launches. • Tracked new launches and analyzed retail performance. • Suggested new product developments to fit the UK & Ireland market needs based on competition and trends analysis. • Responsible for forecasting products and POSM. • Elaborated pricing strategy for basic and new launches. • Managed Marketing Assistant.

• Followed-up the US & Canada operational marketing plans implementation - controlled the sales products and POSM forecasts. • Analyzed results and reported on major launches. • Worked on pricing strategy and budgets. • Defined and implemented a coherent merchandising strategy for US & Canada - harmonized the collections, worked on planograms, logistics follow-up. • Followed-up the markets’ respect of brand image: POS animations, communication.

•Managed creative projects on Dior.com – briefed web design agencies, handled marketing demands, followed-up the projects, wrote product information in French & English, etc. •Created & updated Dior.com catalogue - creation, tests & online launches of products. •Followed-up Dior e-business activity: data gathering, reporting, follow-up of e-shops. •Analyzed e-business figures.

•Created, updated and managed vending tools of Club Med Business Villages. •Organized Relationship Marketing events. •Followed-up client databases. •Managed Club Med Business website revamping.

•Promoted the resort (4 luxury hotels, 4 casinos, 23 restaurants, etc.) and handled journalists. •Organized the 2003 World Music Awards and other events. •Wrote press releases and studied press coverage (500 press releases/month).

Master of Science in Marketing Thesis research topic: the use of sensory marketing applied to luxury brands.

Erasmus Exchange