Márta Albert-Berencsi

Supporting role to the Personal Care Marketing Director in preparing and building common CEE strategy for the company's global personal care brands. Building a best practice power house is essential in this role, via creating a channel where the international colleagues become one common CEE brand building community, and can share and steel ideas. This way, the common strategy can truly grow into common execution in all CEE countries for the company's key activities. As part of the position, I am responsible for a skin cleansing brand re-launch in the region, which does not apply to Hungary, therefore requires full-time cross-country interactions both with the target countries and with the brand development team.

As Junior Brand Manager for Dove and Dove Men+Care skin ranges as was in charge of executing global ATL communication ideas in Hungary, creating local BTL campaigns to support the brands according to local insights, as well as budget management for the brands. Main achievements: - Dove 5 Step beauty routine campaign planning and execution: full ATL and BTL campaign excluding television. 5 months long support to the total brand, using a celebrity and an expert to explain emotional and functional product benefits to the consumers. The campaign was very successful both in terms of shares and consumer and customer feedback. - With landing a proper launch of innovations and communication, Dove Men+Care gained market share on the shower gel market after stagnating in the previous two years.

Assisting the corporate Trade Category Management team - both foods and HPC - in organizing customer specific and nationwide multi-brand and umbrella promotions. I was also in charge of budget keeping for the company's biggest nationwide umbrella activity (Gazdálkodj Okosan! 2)