Pankaj Sharma

• A dynamic professional with around 18+ years experience in Brand management , business development, category/ product : management, sales ,channel development and Marketing. •Marketing Initiatives: -#Community engagement activities. -Conduction of ATL/ BTL activities to promote PlayStation products to consumers. -#Brand #Promotions and Product Launches. -Glocal -> localised content creation for community and fans. -#Esports : exciting and engaging gaming community. -#Experiential #Events : #handsonps5 and PS products experience across events. -Being part of #Global product #launch events in region. •Sales and Business Development -Hands on experience in charting out category buying and sales strategies and contributing towards enhancing business volumes & growth and achieving revenue and profitability norms. -Ability to establish priorities, organize and to negotiate, especially with regard to constructively manage channel conflicts. -Ensuring business performance and responsible for achieving the set revenue targets. -Strong organizer, motivator, team player and a decisive leader with successful track record in directing from original concept through implementation to handle diverse market dynamics. -An effective communicator with good presentation, negotiation and network & relationship building skills with the aptitude to handle complexity