Myron Michalski

Promoted into high-profile role to lead development and execution of comprehensive product marketing strategy for this private equity-owned leader in aerial imagery and property data. Drive go-to-market plans, oversee pricing and packaging strategies, and support growth, customer success, and market penetration. Manage high performance team across multiple verticals and partner cross functionally to understand market trends and customer needs and position products for optimal performance. Manage and report on marketing budget of $1M+. Lever AI tools to help drive efficiency and improve strategic performance for my direct reports and the broader marketing team. • Lead media relations to elevate awareness in market resulting in 2,870 mentions reaching 1.3B people with 20 direct placements per year. Conducted all media training and preparation for company spokespeople’s appearances and interviews with print and broadcast outlets • Developed and delivered successful AI-focused Future of Geospatial Intelligence whitepaper forecasting the expected AI-driven and transformative advances in the aerial imagery and geospatial intelligence space. • Cultivated partnership with Tesla Integrated Solar Roofs to advance Eagleview products in marketplace. Executed joint webinar to drive awareness, resulting in 400+ top-of-funnel leads. • Selected to represent Eagleview at multi session private equity value differentiation marketing strategy training summit. • Collaborated and served as key stakeholder in company-wide rebrand. Onboarded 3 product marketing consultants and supervised 2 creative agencies in developing branding, including messaging, guidelines, identity, management, and assets. • Launched new digital platform that transformed customer/user experience with EagleView products.

Recruited to develop marketing function for insuretech products solutions in a highly entrepreneurial environment. Created ideal customer profiles (ICP), digital advertising strategies, thought leadership capabilities, and pricing models and leveraged customer insights to make informed product decisions. Led launch of Walls, Windows & Doors which contributed to the 5,500 top-of-funnel leads delivered to Insurance business unit. Served as thought leader for the insurance platform and participated in external customer meetings and speaking engagements and led efforts around content to position insurance BU as leader in field. • Partnered with industry analyst firm to conduct webinar on aerial imagery and property intelligence in Insurance underwriting and claims operations resulting in 300 top-of-funnel leads and growing Eagleview’s presence and awareness among key industry target audiences. • Expanded digital marketing previously dormant media platforms, including PC360, Carrier Management, Insurance Journal, and Insurance Insider. • Drove increase in website traffic organically by 26% and by more than 2000% via paid advertising in year one.

Led a b2b marketing team with a mandate to increase sales, improve revenue, and defend share for flagship product lines with $700 million+ in annual sales.

Defined, managed, and executed marketing and content strategies for data & analytics insuretech products sold into Fortune 500 market. Led B2B marketing team to increase sales, improve revenue, and defend share for flagship product lines with $400M+ in annual sales. Developed and implemented multi-year, integrated, promotion communication strategies, product positioning, segmentation, and marketing plans. • Defined and led product and content marketing initiatives resulting in $8.5M in pipeline opportunities in 2019 and $7.2M in 2018, with an average close rate of 20%. • Selected for inclusion and completed company’s elite leadership competency development initiative, as top 3% of performers company-wide. • Collaborated with product managers to develop and launch content marketing strategy for current awareness product, driving more than 600 leads in first quarter following launch.

Served in high visibility, consultative role to advise on best practices for implementing global marketing initiatives. Partnered with global teams to define disruptive strategies and methodologies to solidify company’s brand and reputation. Spearheaded distribution analysis project to optimize prospect content strategies and assess efficacy of client outreach efforts. Implemented integrated digital programs and marketing automation campaigns resulting in double-digit growth year-over-year (YoY).

Led and executed multi-cultural digital strategies for this FinTech provider of mobile payment solutions.

Recruited to lead global b2b marketing strategy and execution including development of patented ecommerce solution. Created targeted content to focus on market needs for use by sales and account management. Managed RFP process and applied data-driven insights to improve efficiency of processes and drive economies of scale.

Recognized for superior performance with successive promotions to roles of increasing accountability, ultimately to director of product marketing and business development. Succeeded in high-visibility leadership role with direct responsibility for managing relationships with major channel partners. Developed and executed segmented marketing strategies and targeted marketing communications. Crafted comprehensive, omnichannel, multi-segment, marketing campaigns to drive revenue and profitability. • Executed product launch of Virgin Atlantic American Express® Card and Asiana American Express® Card, resulting in more than $275M in billings. • Developed, implemented, and executed promotion with 53 million consumer impressions to increase monthly website traffic by 133%. • Led airline co-brand credit card relationship with Bank of America, one of AmEx’s largest North American bank relationships. • Managed market segmentation analyses to improve card product strategy and negotiated multi-million-dollar licensing agreements with strategic partners. • Restructured $125M in co-op payments for merchant partners, resulting in $20M annual, bottom-line savings.