Myriam Zeinaty

As the SEO Specialist and Team Lead at Provident Estate, I manage a talented team of SEO professionals and content writers to drive organic traffic, improve search visibility, and generate high-quality leads for our real estate business in Dubai. Key Responsibilities: - Develop and implement data-driven SEO strategies to boost rankings for high-value real estate keywords, driving organic traffic and enhancing visibility. -Supervise the creation and optimization of content (area guides, project pages, blogs), ensuring adherence to SEO best practices for maximum engagement. -Conduct comprehensive competitor analysis and keyword research to identify growth opportunities, target high-value keywords, and drive relevant traffic. -Partner with developers to implement technical SEO improvements, including schema markup and site optimizations, ensuring a seamless user experience. -Lead initiatives to acquire quality backlinks, enhance domain authority, and improve overall search ranking. -Performance Monitoring & Reporting: Track key SEO performance metrics, refine strategies based on insights, and provide actionable recommendations to improve results continuously. Key Achievements: +180% Traffic Growth: Increased clicks from 17.3K to 48.5K, significantly boosting potential leads and conversions. +283% Visibility Boost: Impressions grew from 1.56M to 5.97M, enhancing brand visibility and keyword rankings. Ranking Improvement: Improved the average position of targeted pages from 44.5 to 33, pushing key content closer to Google's first page. Keyword Ranking Success: Ranked for high-traffic, competitive keywords like "villas for sale," "buy apartment in Dubai," and "off-plan projects Dubai." Content Optimization: Implemented content clusters and optimized area guides for better SEO performance and user engagement. Link-Building Success: Strengthened the website’s domain authority through strategic link-building efforts.

Self-Employed Content Marketing Manager specializing in crafting compelling narratives and strategic content strategies to enhance brand visibility and drive engagement. Leveraging expertise in digital marketing, SEO optimization, and social media management, I help businesses effectively communicate their message and connect with their target audience.

- Developed and implemented comprehensive marketing strategies - Led a high-performing marketing team of 22 professionals - Conducted in-depth market research, competitor analysis, and customer segmentation to identify key trends and opportunities - Led successful digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing. - Led successful product launches, coordinating cross-functional teams, and executing promotional strategies. - Successfully managed and executed marketing strategies for renowned brands including Lipton - Worked closely with Trading companies, and crafted content about crypto-currencies and forex news and tips.

o Supervised a content team of writers, graphic designers, videographers, presenters, and SEO specialists. o Developed and executed effective content strategies aligned with business objectives and engaged target audiences. o Applied SEO principles to website content resulting in improved visibility and search engine rankings. o Produced engaging, informative, and error-free website copy while maintaining a consistent brand voice across all channels. o Utilized Google Analytics and other tools to measure and analyze website performance metrics, including traffic, engagement, and conversion rates. o Demonstrated excellent written and verbal communication skills and ability to present ideas to stakeholders effectively. o Created various types of content, including articles, blog posts, videos, and social media content, among other multimedia formats. o Designed user-friendly and intuitive website content that provided optimal user experiences by understanding user needs and preferences. o Work closely with the team and product managers to create content for the website that helps achieve the company's business objective

• Responsible for bilingual content creation (English & Arabic) for Job Portal • Developing content strategy, guidelines and procedures in line with industry best practices for ‘Creation, Management and Maintenance’ of online product content. • Creating and testing bespoke content on desktop, mobile web and mobile apps • Successfully managed multiple content projects from start to finish, ensuring on-time delivery and collaboration with cross-functional teams. • Lead the development of first-class content by the Product Content team through articles, infographics, videos, emails, SMSes, etc. to ensure optimal delivery of content to target audiences across channels and devices • Writing editorial briefs, including style guides, for multiple content forms

• Developed and implemented content strategies for the website that align with the brand's overall vision and mission. • Managed a team of writers and editors to ensure high-quality and engaging content is produced on a daily basis • Was in charge of overseeing all aspects of the website's editorial process, including assigning stories, editing copy, and maintaining an editorial calendar. • Collaborated with the design and development teams to ensure the website's overall look and feel aligns with the brand's aesthetic and values. • Conducted regular market research and analysis to stay up-to-date with the latest trends and best practices in lifestyle content. • Established and maintained relationships with industry influencers and contributors to ensure a steady stream of high-quality content. • Ensured all content was optimized for search engines and social media, and tracked relevant metrics to measure the content strategy's success.

Covered social and political events Edited and uploaded online material Wrote cultural, political, social and entertainment articles Produced and Presented a Web TV program Translated English and French articles and foreign news

Edited episodes for an Entertainment Program Recorded episodes: VT and LVO

Formulated materials for target audiences. Managed updating of website and uploaded online material. Maintained special sections of website and administered web projects. Organized live video events and assured accuracy of stories.