Myriam Sidibé [She/Her]

As one of the world’s leading experts of brands that drive health outcomes through mass behavioural change, during her fifteen-year career at Unilever Myriam spearheaded a movement to change the handwashing behaviour of one billion people globally (achieved in 2019). She also conceived and helped establish the multi-award-winning UN recognised Global Handwashing Day – now celebrated annually in over 100 countries. Her 2014 TED Talk “The Simple Power of Handwashing” has been viewed more than a million times. Myriam’s ‘Brands on a Mission: How to achieve Social Impact and Business Growth through Purpose’ is published in May 2020 by Routledge, and provides the operational framework for her new movement ‘Brands on a Mission’. This movement has been developed to catalyse and generate an additional US$1 billion investment in sustainable business models that address health and well-being, contributing to the achievement of the Sustainable Development Goals by 2030. Myriam’s approach to pushing boundaries and challenging the status quo has been pivotal to leading a paradigm shift in the way public-private partnerships for health and well-being are managed and funded. Over the past 20 years, she has worked in over 20 countries in Asia and Africa for both public and private sectors, arguing for a more transparent relationship between the two, and advocating the need for businesses to gain growth and profits from engagement in social and health issues in order to build more sustainable, effective interventions. Specialities: Social Mission, Marketing for Public Health, brand purpose, hygiene and Nutrition, handwashing, Soap, public-private partnerships www.myriamsidibe.com www.brandsonamission.com