Muh. Yan M.

• Report directly to the Regional Chief Commercial Officer and Country CEO, supporting national commercial strategy and revenue growth initiatives. • Lead nationwide revenue strategy, focusing on new account acquisition and expansion of strategic enterprise clients. • Develop structured sales targets and execution frameworks across regional teams. • Standardize sales processes and improve operational efficiency across the commercial organization. • Coach and mentor senior sales leaders through strategic field engagement and performance management. • Collaborate cross-functionally with Operations, Finance, Legal, and HR to align commercial execution with business priorities. • Lead a multi-layer sales organization consisting of Business Development Senior Managers, Managers, Assistant Managers, and Business Development Executives.

• Reported directly to the Chief Sales Officer and Chief Executive Officer. • Built and led the national sales and distribution organization to support rapid business expansion. • Designed CRM monitoring frameworks to improve sales pipeline visibility and performance tracking. • Led nationwide execution strategy and revenue planning across multiple regions. • Drove B2B and B2G market expansion through structured partnership and institutional sales programs. • Mentored regional leadership teams through field coaching, performance management, and execution support. • Managed a national sales structure consisting of 9 Regional Division Heads, 30 Account Managers, and 30 After-Sales specialists.

• Reported directly to senior leadership, including the SVP of Commercial, AVP of Academic & Business Operations, and AVP of Marketing. • Led operations across 30 branches, managing an organization of 450–750 personnel spanning Commercial, Academic, and Operational functions. • Delivered 2–3x year-over-year revenue growth while consistently surpassing national performance KPIs. • Recognized as Most Outstanding Manager, receiving the CHIEF Award 2022. • Developed scalable sales funnel strategies and operational control systems to support sustainable growth.

• Reported directly to the VP of Regional Growth & Expansion. • Led regional merchant acquisition and ecosystem expansion across multiple islands in Indonesia. • Managed and scaled a 100+ member sales organization operating under a hunter–farmer commercial model. • Designed and executed offline merchant acquisition strategies and regional growth campaigns.

● Reported directly to Country Business Development Head and Hub Head. ● Built and led a 30-person Business Development team (Senior BDM, BDM, and Senior BD Executives). ● Successfully onboarded 30+ partner properties, with accelerated rollout within the first 3 months. ● Achieved ~50% market share in Bali, while maintaining low churn rate (<5%). ● Led strategic negotiations with property owners and key partners to secure long-term collaborations. ● Drove market expansion and partnership acquisition in the Bali region.

● Reported directly to Country Sales Director. ● Led and managed 140+ field sales team across multiple regions in Indonesia. ● Scaled monthly GMV from IDR 12B to over IDR 100B, driving rapid growth in agent transactions. ● Led nationwide rollout of OVO pilot program across GrabKios agent network. ● Oversaw acquisition and retention strategy for Mitra Kudo agents, supporting ecosystem growth including **Grab driver acquisition. ● Drove field execution, sales productivity, and regional expansion through structured sales management.

● Reported directly to the CEO. ● Led strategic negotiations and closed key enterprise deals with high-potential customers. ● Built and structured the early-stage sales function, including pipeline development and go-to-market strategy. ● Drove product adoption by targeting HR and recruitment segments as core customer verticals. ● Managed and developed 4 Business Development teams, ensuring consistent sales execution and pipeline growth.

● Reported directly to the COO and CEO. ● Led Marketing and Business Development functions to drive market expansion and partnership development. ● Built the Business Development and Marketing teams from the ground up, establishing foundational sales and go-to-market capabilities. ● Represented the company at CommunicAsia in Singapore, expanding industry exposure and networking opportunities. ● Established international business partnerships, including strategic collaboration with partners in Malaysia.

● Reported directly to the Area Sales Manager – Bandung. ● Managed and developed 7 Retail Sales Representatives across assigned territory. ● Designed and executed territory sales strategies to improve retail sales productivity and distribution coverage. ● Led distribution execution and strengthened relationships with key retail partners. ● Selected participant of the Sampoerna Sales Leader Program, graduated in November 2012. ● Awarded Best National Performance for successful product launch execution.

● Reported directly to the Vice President of Corporate Banking – Agro Division. ● Managed corporate clients in the plantation sector with exposure exceeding USD 100M. ● Conducted financial analysis, credit evaluation, and risk assessment to support corporate lending decisions. ● Graduated from the Officer Development Program (ODP) Batch 45, a leadership development program for future banking professionals.