Mykyta Kruchan

• Manage and grow relationships with existing advertiser clients and recruit new ones to expand the company’s performance network ; • Oversee multiple advertising campaigns, ensuring delivery within budget and timelines ; • Manage advertiser budgets and monitor risk management to ensure compliance with contracts ; • Consult with advertisers on their marketing needs and provide tailored solutions to their advertising goals ; • Act as the first point of contact for clients, addressing their needs as required ; • Cultivate and maintain strong relationships with advertisers by gaining deep insights into their businesses ; • Inform advertisers about program enhancements and updates, providing ongoing support for publishing partners, including optimization information, seasonal trends, and network highlights ; • Control traffic quality and volume, analyze performance to identify areas for improvement, and recommend strategies to increase advertiser-generated revenues ; • Utilize company-provided tools, social media, industry trade shows, and networking events to prospect and recruit new advertising partners ; • Set and manage goals for monthly, quarterly, and annual revenue growth, and develop an advertiser contact management strategy for top-tier accounts ; • Ensure accurate collections and invoicing reconciliation, and update campaigns with payouts, creative, and contact information ; • Implement productivity initiatives to enhance advertiser performance, create growth opportunities, and increase ROI ; • Provide feedback and ideas for new incentives, bonuses, and contests to achieve revenue targets.

• Liaise between the North American team and Ukrainian-speaking affiliates ; • Translate and convey technical details from the ad ops team ; • Assist in CRM updates, email launches, and data updates on platforms like Everflow ; • Support Ukrainian and English speaking advertisers and ensure campaign execution ; • Set up new offers in the tracking platform ; • Provide daily reporting on campaigns and analyze marketing metrics ; • Prepare contracts and support the Business Development Unit ; • Collaborate for campaign optimization and management ; • Scale advertiser accounts in Utility Apps, Auto Insurance, eCommerce, and PPC verticals.

• Drive Facebook and Native traffic in the EU and US geos; • Develop ad campaigns and analyze performance data such as EPC, ROI, CPA, CR ; • Establish and nurture strong relationships with affiliate partners, ensuring ongoing communication ; • Research new traffic sources and opportunities to drive high-quality traffic and conversions ; • Test new approaches, creatives, and funnels.

• Help with the Programmatic Media Buying ; • Experience working with the DSP ; • Run accounts of Self-Serve and WLS partners ; • Create and track CPM-based ad campaigns ; • Optimize ad campaigns to provide performance results and maximize ROAS ; • Maintain successful relations with clients.

• Experience working with Google Analytics, Hubspot, Confluence/Jira ; • Provide customer support ; • Work on moderation of the websites ; • Analyze the performance of the ads and provide suggestions on ad campaign optimization ; • Upsell new company products ; • Work on retention and increasing clients’ loyalty ; • Develop relationships with publishers.

• Make market research ; • Track and control traffic inflows to the product in Cybersport ; • Find and negotiate with new partners ; • Communication and assigning tasks to departments (SMM, Retention, SEO, Product, Buying, Brand Dev / Content) ; • Experience working with Google Analytics and Microsoft Office ; • Created brand Discord server ; • Created brand TikTok.

• Successfully solved complex cases with dissatisfied customers ; • Built friendly relationships with customers and helped them to become loyal ; • Performed up to 4 tasks simultaneously ; • The whole work process was conducted exclusively in English with native speakers.

• Sold goods over the phone line ; • Experience working with CRM-system, Google Sheets, and MIRO whiteboard ; • Resolved conflicts and facilitated negotiations to sign a contract.

• Meet people on the street, encourage and "sell" the idea of developing classes for children from 3 to 7 years ; • Thereby increased the number of active leads of the company ; • Led 600 new leads ; • 30% of them turned into loyal clients.