Mykola Vynnyk

Argentina Grill UAE - Developed and executed end-to-end paid social strategies for restaurant re-openings, driving initial customer acquisition and brand awareness - Managed Meta and TikTok campaigns focused on generating direct bookings and increasing foot traffic for new locations - Monitored and reported on key metrics, including ROI and ROMI, to CMOs and Owner - Collaborated with creative teams by providing detailed briefs - Writing scripts for TikTok and Instagram ad content

Argentina Grill UAE - Executed paid Meta advertising campaigns to drive direct bookings for two high-volume restaurant locations in Dubai(LaMer + Palm Jumeirah). - Delivered weekly and monthly performance reports, analysing ROI and ROMI to guide budget allocation and ongoing campaign optimisation. - Partnered with the in-house marketing manager and designers

- Achieved a 230% ROMI and a 40% conversion rate for a key Ed Tech lead generation client, setting a new performance benchmark. - Developed and executed advanced growth strategies for e-commerce brands using TikTok Ads and TikTok Shop. - Managed the agency's most complex client accounts with budgets up to $20k/day - Entrusted with the most challenging clients - dentals events, giveaways, lawyers, creams, dropshipping products and clothes brands

- Led the paid social team with a focus on Meta advertising - Developed campaign strategies and reviewed team performance to ensure KPIs were met - Presented project updates and team results in management meetings - Trained and mentored media buyers on new advertising tactics and skills - Coordinated with other departments to align campaign strategies and goals

- Managed paid social campaigns (Meta & TikTok) for e-commerce and lead generation clients, consistently improving ROMI and CPA - Set up and managed analytics tools (Hyros, Triple Whale, Pixels) to deliver data-driven reports and strategic recommendations - Writing technical taskes for designers and developers to optimise ad creatives and website conversions - Collaborated with cross-functional teams (Google Ads, Email) to scale client results

- Achieved a 250% Return on Marketing Investment (ROMI) with a 35 Marketing Efficiency Ratio (MER), boosting profitability for this Ladies Clothing brand. - Designed and optimised the full marketing funnel, from (TOF) -> (BOF) conversion ads. - Integrated Google Analytics with the Shopify store to set up advanced conversion tracking and user behaviour analysis. - Conducted multi-channel performance analysis to identify top-performing platforms and guide budget allocation. - Advised the business owner on campaign results and provided data-driven recommendations for future marketing strategies.

- Developed the Meta ads strategy for a new co-working space launch - Built lead generation funnels from TOF to MOF - Optimised Facebook Instant Forms to improve conversion rates (CR%) - Ran campaigns to generate leads for offices, memberships, events and EJARI

- Building strong relationships with customers and solving problems - Selling and promoting products, while also managing inventory and orders - Working with the Kids Club Manager to keep all children safe - Making sure all Kids Club rules are followed at all times

- Analyzed performance data and client testimonials to provide key insights for campaign strategy. - Built customer journey maps in Miro to visualise and improve the user experience. - Designed presentations and advertising materials for new product launches. - Researched customer behaviour to identify strategies for user acquisition and retention.

- Provided a fun and welcoming experience for children and families - Ensured a safe environment by enforcing all club rules and safety procedures - Resolved guest questions and concerns to ensure a high level of satisfaction - Managed daily operations, including activity sales and inventory of supplies