MyengHun Kim

Global Marketing Manager @ Weero

About

I am a global marketing strategist specializing in premium brand building and international market expansion within the aesthetic medical device industry. Currently leading global marketing at Weero, I focus on developing brand equity, launching innovative aesthetic technologies, and expanding distribution networks across key international markets. My work bridges advanced medical technology with high-impact storytelling, translating complex treatment technologies into compelling brand experiences for doctors, distributors, and patients worldwide. With a professional background spanning luxury retail, healthcare marketing, and global exhibitions, I bring a unique perspective that combines premium brand positioning with performance-driven marketing strategy. Previously, I worked at Burberry’s London flagship, where I delivered top-tier luxury client experiences, and at Hyundai Motorstudio Seoul, guiding VIP guests through immersive brand experiences for the Genesis brand. Key areas of expertise include: • Global Marketing Strategy • Aesthetic & Medical Device Industry • Brand Positioning & Product Launch • International Distributor Development • Trade Show & Exhibition Marketing • Premium Customer Experience Design • Cross-Cultural Marketing & Localization If you want to check out my work at Weero, the link is below www.instagram.com/weero_korea

Country

South Korea

City

Gyeonggi

Industry

Hospital & Health Care

Skill

Brand Marketing, Marketing Strategy, Marketing Operations, Strategic Marketing Management, International Marketing, B2B Marketing, Microsoft PowerPoint, Customer Loyalty, Presentations, Customer Experience, Team Spirit, Luxury Sales, Brand Strategy, English, Retail, Marketing, Leadership, Customer Service, Public Speaking, Teamwork

Experience

Global Marketing Manager

Weero

2025-2 - 2026-3 · 1 yr 2 mos

Gyeonggi, South Korea

- Led in-house and digital marketing across brand and product initiatives - Using AI to create images and videos(short form) - Developed and executed brand positioning and product marketing strategies - Planned and delivered IMC campaigns aligned with product launches and commercial priorities - Directed visual and video content to support brand storytelling and product communication - Created and executed short-form content strategies for digital and social platforms - Built consumer-focused, storytelling-led content tailored to target markets - Managed global social media channels (Instagram, LinkedIn, YouTube, Facebook, TikTok) - Optimized content by platform algorithms and audience insights - Tracked and improved brand awareness and channel growth KPIs - Developed marketing assets for websites, catalogs, brochures, exhibitions, and sales activation

Oversea Marketing Manager

GNG hospital

2022-3 - 2025-3 · 3 yrs 1 mo

Gangnam District

- Medical interpretation between doctors and patients - Online consultation for foreign patients - Online marketing - SNS marketing (Instagram, Tiktok, Youtube) - IG, Tiktok video creator - In-house translator at the hospital - GA, SEO management - Foreign agency handling(Cambodia, Thailand, Singapore, Vietnam)

Hyundai motor studio Seoul curator

Ethan & Alice Marketing, Inc.

2019-4 - 2022-2 · 2 yrs 11 mos

Seoul, South Korea

-VIP English tour & automobile experts -Korean-English translator for foreign customers -Art exibition translator for international artists -Creating English written scripts for employees -Recently offered a VIP tour for CEO(Preston Feight) of PACCAR group -offers detailed car explanation for foreign associates from Hyundai motors group

Sales Associate

Burberry

2016-10 - 2018-7 · 1 yr 10 mos

London, England, United Kingdom

- Delivered client-focused sales at a Burberry flagship store - Presented brand heritage and product value to VIP and international clients - Provided personalised styling and product recommendations - Drove individual and team sales performance through strategic selling - Improved key sales KPIs including ATV, conversion, and repeat purchase - Executed upselling and cross-selling to maximize revenue - Maintained brand consistency and service excellence per global guidelines - Supported visual merchandising standards and store presentation - Managed cross-cultural client engagement in a luxury retail environment - Demonstrated professional communication within a global luxury brand