Mustafa Yonsow

A cosmetics Shop, selling perfumes, Make-up and skincare products

Achieving a multi-million dollar yearly turnover Reviewing financial and operational systems for profitability ratios. Scheduling expenditures, analysing variances and initiating corrective actions Reporting into the Business Manager and Vice President of Jo Malone London Managing7 boutique stores acrossKSA and Bahrain Working closely with M.H. Alshaya’s Property team to identify and obtain suitable retail locations Launched 8 new stores to date with more in the planning phase Recruiting and managing in excess of 37 full-time staff Tailoring strategies and action plan's to maximise sales Consistently growing LFL sales by double digits since 2014 to date, all of which was achieved in a challenging market Growing IPT, ATV, CRM and Conversion sales versus the previous year Communicating business drivers to the buying team and to the Host Brand as required Inventory management and stock optimisation Overseeing the implementation of in-store visual merchandising guidelines Monitoring and analysing competitors' activities in the market Working in conjunction with the marketing department, overseeing launches and implementing marketing campaigns Influencing the host brand to make changes to product and marketing strategy to make the brand more market relevant. Recommendations have been accepted in full, new products are now in development and regionally relevant store events have been integrated into the marketing calendar Conducting annual employee evaluations. Providing ongoing mentoring and coaching to store managers Working alongside the Education Team in order to identify the precise training needs required for optimal store performance Maximising sales and achieving company objectives by ensuring all teams are providing the highest levels of customer service. Ensuring company policies and procedures are adhered to in addition to creating measures to ensure compliance Hosting brand representatives during yearly visits to the region.

Played an integral role in successfully introducing the brand to the region Maximized sales whilst ensuring customer focus was prioritized at all times. Directed the efforts of my team and devised manpower planning according to business needs Conducted in-store training, personal development, disciplinary & performance appraisals. Implemented and reviewed loss prevention controls specific to products, store size& location Managed stock replenishment, product launches in addition to promotions. Motivated and developed my team members Ensured the branches were regulation compliant Implemented Store layout plans, visual merchandising, stock & fixture positioning in accordance with brand guidelines.

Office Depot is an international brand for business supplies and services including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials Maximized sales whilst ensuring customer focus was prioritized at all times. Managed a team and devised manpower planning according to business needs Conducted in-store training, personal development, disciplinary & performance appraisals. Implemented and reviewed loss prevention controls specific to products, store size & location Managed stock replenishment, product launches in addition to promotions. Implemented Store layout plans, visual merchandising, stock & fixture positioning in accordance with brand guidelines. As the Store Manager, I played a key role in maximising the store contribution. I consistently delivered within this job role by proactively driving sales, reducing stock loss, in addition to managing controllable costs. Motivating and developing my team members and ensuring that the branches were regulation compliant was fundamental to successfully achieving the stores predetermined KPI's.

Started as freelancer with online business • Personal Business – seeling cosmetics products online

Jo Malone is a global luxury lifestyle brand specialising in the production and retail of exclusive lifestyle collections for fragrances, bath, body, and home.

Jo Malone is a global luxury lifestyle brand specialising in the production and retail of exclusive lifestyle collections for fragrances, bath, body, and home. My responsibilities and duties consisted of the following: Played an integral role in successfully introducing the brand to the region Maximized sales whilst ensuring customer focus was prioritized at all times. Directed the efforts of my team and devised manpower planning according to business needs Conducted in-store training, personal development, disciplinary & performance appraisals. Implemented and reviewed loss prevention controls specific to products, store size& location Managed stock replenishment, product launches in addition to promotions. Motivated and developed my team members Ensured the branches were regulation compliant Implemented Store layout plans, visual merchandising, stock & fixture positioning in accordance with brand guidelines.

Office Depot is an international brand for business supplies and services including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials Maximized sales whilst ensuring customer focus was prioritized at all times. Managed a team and devised manpower planning according to business needs Conducted in-store training, personal development, disciplinary & performance appraisals. Implemented and reviewed loss prevention controls specific to products, store size & location Managed stock replenishment, product launches in addition to promotions. Implemented Store layout plans, visual merchandising, stock & fixture positioning in accordance with brand guidelines. As the Store Manager, I played a key role in maximising the store contribution. I consistently delivered within this job role by proactively driving sales, reducing stock loss, in addition to managing controllable costs. Motivating and developing my team members and ensuring that the branches were regulation compliant was fundamental to successfully achieving the stores predetermined KPI's.

H&M group is one of the world’s leading fashion companies Ensure communication is effective throughout store and back to brand team. Implement and review all stock loss prevention controls. Implement processes specific to store product/size/ location Manage a team including; in store training, recruitment (where applicable), motivation, coaching, development, disciplinary and performance appraisals Implement store layout, visual merchandising, stock and fixture positioning according to brand guidelines. Manage stock replenishment, product launches and promotions. Ensure store is fully compliant administratively and procedurally according to company guidelines and deadlines. Maximise sales and ensure customer focus is prioritised at all times Weekly /daily analysis of commercial reports and implementation of action plans where necessary Manage manpower planning according to needs of business. Deputise in the absence of the Store Manager.

H&M group is one of the world’s leading fashion companies Ensure communication is effective throughout store and back to brand team. Implement and review all stock loss prevention controls. Implement processes specific to store product/size/ location Manage a team including; in store training, recruitment (where applicable), motivation, coaching, development, disciplinary and performance appraisals Implement store layout, visual merchandising, stock and fixture positioning according to brand guidelines. Manage stock replenishment, product launches and promotions. Ensure store is fully compliant administratively and procedurally according to company guidelines and deadlines. Maximise sales and ensure customer focus is prioritised at all times Weekly /daily analysis of commercial reports and implementation of action plans where necessary Manage manpower planning according to needs of business. Deputise in the absence of the Store Manager.

VaVaVoom and Debenhams cosmetics brings together the most exclusive and innovative international brands from the world of fragrance, colour and skincare - all within one store. Ensure communication is effective throughout store and back to brand team and suppliers Update all supplier invoices, checking the stock availability, raise stock order for Approvals. Implement and review all stock loss prevention controls. Implement processes specific to store product/size/ location Manage a team including; in store training, recruitment (where applicable), motivation, coaching, development, disciplinary and performance appraisals Implement store layout, visual merchandising, stock and fixture positioning according to brand guidelines. Manage stock replenishment, product launches and promotions. Ensure store is fully compliant administratively and procedurally according to company guidelines and deadlines. Maximise sales and ensure customer focus is prioritised at all times Weekly /daily analysis of commercial reports and implementation of action plans where necessary Manage manpower planning according to needs of business. Deputise in the absence of the Store Manager.