My Phung Vuong

Strategic Growth & Brand Advisor @ Management Collective

About

Strategic marketing and growth leader with 20+ years of experience driving brand transformation, customer growth, and digital business expansion across financial services, insurance, and technology.I specialize in building challenger brands, leading go-to-market strategy, strengthening customer experience, and translating data-driven insights into measurable business impact. My track record includes accelerating acquisition and retention, expanding brand equity, and unlocking new revenue streams through digital innovation and strategic partnerships.With experience across Asia-Pacific and North America in both B2B and B2C environments, I lead high-performance teams and foster accountable, creative cultures that deliver sustainable results.

Country

United States

City

San Francisco Bay Area

Industry

Hospital & Health Care

Skill

PMM, Budgeting, Messaging, Content Management, Product Management, Strategic Planning, Small Business Consulting, Online Marketing, Business-to-Business (B2B), Change Management, Brand Awareness, Analytics, Customer Experience, Project Management, Marketing Management, Marketing Strategy, Product Development, Marketing, New Business Development, Email Marketing

Experience

Strategic Growth & Brand Advisor

Management Collective

2026-1 - Present · 9 mos

San Jose, CA

Product Marketing Manager

Amazon

2024-10 - 2025-12 · 1 yr 3 mos

Santa Clara, CA

Chief Marketing Officer

Manulife Vietnam

2023-10 - 2024-6 · 9 mos

Ho Chi Minh City, Vietnam

Director, Marketing & Digital Product Strategy

Canadian Pharmacists Association

2022-8 - 2023-10 · 1 yr 3 mos

Ottawa, Ontario, Canada

Senior Marketing Manager

Canadian Pharmacists Association

2021-6 - 2022-8 · 1 yr 3 mos

Ottawa, Ontario, Canada

Chief Marketing Officer and Head of Digital Business

FWD Insurance

2016-8 - 2020-8 · 4 yrs 1 mo

Ho Chi Minh City, Vietnam

Responsible for FWD Vietnam Marketing, overseeing Digital Business (Customer acquisition, engagement, loyalty), Digital Partnerships, Marketing, Brand, Communications, Customer experience, Custmer research & insights, Brand events & Sponsorship, Relationship with creative & media partners. 🏆 External awards: - Marketing Initiative of the year in two consecutive years (2018-2019) by Insurance Asia - Bronze award- The Best Online Purchase Experience Ever (2018) by Vietnam Mobile Marketing Association 🏆 Internal awards- Group Marketing: - Best Social Media (2019) - Best Community Care (2019) - The Best Country Marketing team of the year (2018) - Best Social Media Engagement (2016-2017) - Best Marketing Campaign (2016-2017)

Head of Marketing

HSBC

2008-12 - 2016-8 · 7 yrs 9 mos

Ho Chi Minh City, Vietnam

A key driver for driving brand awareness, customer acquisition, customer engagement and loyalty. Overseeing Brand Planning and Governance, Marketing Campaigns, Research and Insights, Events and Sponsorship. 🏆 External awards: - Market leader in Visa credit card payment volume for five years (2010-2015) - Silver Award- promotion category- Vietnam Mobile Marketing Association (2015) 🏆 Internal awards: - The first runner-up for the Lightbulb Moment Award in the MKT campaign of the year 2015 with HSBC Lazada largest online shopping day - The Most Favourite Marketing campaign of the year 2008 - The Most Effective Integrated Campaign of the year 2009

Senior Marketing Manager- Personal Financial Services

HSBC

2008-1 - 2008-11 · 11 mos

Marketing Manager- NPD and CRM

Reckitt

2006-9 - 2008-1 · 1 yr 5 mos

Ho Chi Minh City, Vietnam

- Identified new business opportunity (picky eating segment) through a comprehensive research amongst nutritionists, paediatricians and mothers. - Successfully developed and tested product concepts. - Set up a CRM strategy and solutions to enable the business to acquire, retain and extend the customer base.

Group Category Marketing Manager

SC Johnson

2005-1 - 2006-8 · 1 yr 8 mos

Ho Chi Minh City, Vietnam

- Identified the root cause of market decline and slow market share growth, successfully introduced a new fragrant yet high efficacy cleaner to drive market growth and improve company’s market share. - Developed and launched the first kitchen cleaner that strengthened the position of cleaning experts in the market.