My Lindström ♦️

Proud leader of the global Brand & Marketing unit for Volvo Cars.

I'm leading the global unit for Brand, & Marketing for Volvo Cars!

I'm heading the function of Brand, Product and Asset creation team for Global Marketing. A unit that drives, builds and distribute our fantastic brand and product marketing campaigns as well as marketing fullfillment globally and optimize for maximum impact ! A unique function within the unit is the content engine with direct distribution and real time handling of creative and assets globally.

Since April 2022 I’ve established and lead a Marketing Operations organisation for EMEA (2023 trimmed to Europe) markets serviced out of global specialist capabilities in terms of global engines delivering campaign and content production, paid media and direct marketing. This has been the first wave of transforming Global Marketing for Volvo Cars into a direct to consumer contemporary and efficient model. Create amazing marketing once, scaling for many, automate and optimize! To truly make a global marketing operation model cross the world with united goal to drive Volvo Cars success around the world! Since January 2023 I'm as well leading the marketing specialist function for Brand Campaign Management and Asset creation team for Global Marketing. A unit that drives, builds and distribute our fantastic marketing campaigns as well as optimize for maximum impact! A unique function within the function is the content engine with direct distribution and real time handling of creative and assets globally.

Leading the global Marketing & Brand unit Marcom Services with several teams overseeing asset development, experiential marketing, car management & technical support. A mix of operation, production, creation and experience to support our product and commercial launches, events and brand experiences globally.

In a world where the consumer experience will rule who stays on top of the game, the Customer Care unit within Volvo Cars is the facilitating connection and expert in offering a premium, proactive and branded shop and use experience through Customer Care Centres centers around the world. The Customer Care unit is an enabler of transforming and driving group synergies to enable direct consumer relationships of benefit for new business models and as well as for current business for Volvo Cars and affiliate brands in the group. I’m leading the Business Development & Commercial unit @Customer Care a new strategic unit supporting direct consumer management globally.

Supported by a great team we started to build progressive marketing and marketing capabilities for today and tomorrow in a rapidly changing marketing environment. February 2019 we merged the digital team with the marketing team to further meet the requirements of todays digital marketing eco-system and made the foundation for performance marketing. April to August I was also the acting leader for both EMEA Communication and Marketing teams. Some key deliveries from the team; car configurator to 27 markets, initiated the establishement of digital marketing, brand campaign E.V.A - the E.V.A campaign (Equal Vehicles for All) was the third most awarded campaign globally in 2021 (launched 2019).

Volvo Cars is on a big transformation journey with amazing new products, services and new ways to engage with consumers of today and tomorrow. My mission is to support en ensure that our users, consumers, national sales companies, importers and dealers within EMEA get progressive added value digital solutions, but also the support to understand and move into this change journey linked to new consumer behavior and digitalization. An agile space with heavy business transformation.

Paving the way, supporting and managing the region EMEA (Europe, Middle East and Africa) for digital & connectivity services. Including the connected Volvo, digital consumer experience and innovation.

Responsible for the setup and implementation of Volvo - connected car project for the Swedish market. The link between Volvo Cars and the dealer network at the NSC (national sales company), Volvo Car Sverige. Connectivity includes business strategy, development and implementation to take care of the ecosystem that is linked to connected cars, customers and dealers.

Member of the sales board for B2B, member of digital research and development task force including new business. Manager of Dealie Gothenburg.

Campaign Manager at Saab Automobile southern Europe, France, Spain and Italy. Member of global marketing team with objective to coach, support and overview local actions in southern Europe in the re-start of the independent Saab Automobile.

Consultant hired as responsible for marketing and event at Göteborgs-Posten for their B2B department.

Responsable for marketing & communication for Göteborgs-Postens online products, www.gp.se, mobil.gp.se och gp tv.

www.hotel11.se

Sales & marketing coordinator at Safic-Alcan Nordica, www.safic-alcan.se

www.superoffice.se

www.ucpa.se

https://www.ihm.se/dihm/examen-for-professionella-affarsutvecklare/?gclid=EAIaIQobChMImKjE5vbw9QIVJACiAx0bWQrHEAAYASABEgK8dPD_BwE