Mwalami Neema

Leading social media strategy and content for a grace-centered, Christian-led mental health organization focused on building emotional safety and cultural relevance in Tanzania. •Growing an inclusive online community that supports both Christians and non-Christians navigating mental health challenges — using storytelling, relatable content, and compassionate messaging. •Developing content pillars rooted in faith, grace, and psychology to position GoodNews as a trusted mental wellness partner in a culturally sensitive context. •Managing content production, community engagement, and digital presence to increase brand awareness and emotional connection across platforms.

Designed and executed a TikTok-first content strategy that grew the Crafty Dee’s online community to 500+ followers in under 6 weeks — all organic, no paid ads. •Launched and curated weekly event series like Poet Night, Craft Hour, and Wing It Wednesdays, blending experience marketing with local culture to increase weekday traffic. •Developed content calendars, managed production shoots, and collaborated with the brewing team to align digital voice with in-person brand energy. •Built a creator-friendly environment, helping turn Crafty Dee’s into a cultural space for young, expressive communities in Dar.

Spearheaded digital growth for Mo Xtra, growing the brand’s community to 2,000+ engaged followers in just 2 months through strategic content storytelling and daily engagement. •Created platform-specific content (short-form video, reels, carousels) tailored for urban youth audiences and local market trends. •Collaborated with product and marketing teams to align campaigns with ongoing product activations and promotions. •Built a consistent brand aesthetic and tone, improving content performance and user feedback across channels.

Initiated, coordinated, and facilitated school-based mental health workshops through the Ahadi Mental Health Project, impacting students in secondary and high schools across Dar es Salaam. •Built strategic partnerships between Tahmef and local schools to promote mental health awareness, reduce stigma, and support youth well-being. •Led the planning and execution of corporate mental health workshops for media and communication companies, including training sessions and panel discussions. •Established and nurtured long-term relationships between Tahmef and media houses, positioning the organization as a trusted mental health advocacy partner in the public sector.

Managed content creation and digital strategy for CONIFA Africa, focusing on amplifying visibility for tournaments and championships across member countries, with a special focus on Zanzibar. •Promoted events through storytelling, reels, posters, and matchday content across all official platforms to increase reach and brand awareness across Africa’s alternative football community. •Built and nurtured a growing online community around Zanzibar and Tanzania’s representation, helping position CONIFA Africa as a powerful space for inclusive football beyond FIFA. •Ensured brand consistency and visibility across digital channels by aligning social campaigns with regional tournaments and partnership initiati

Led strategic communication and advocacy efforts focused on Sexual and Reproductive Health (SRH) awareness for youth across Tanzania. •Created and managed relatable, youth-centered content to educate and empower young people on their SRH rights — aligning with both digital trends and social impact goals. •Oversaw stakeholder communications and maintained relationships with partners, donors, and youth-led organizations to strengthen collaboration and program visibility. •Increased the brand’s reach and engagement across social media by developing content strategies that positioned Young & Alive as a youth-led, SRH-focused organization driving conversation and change.