Mutzii A.

Digital Marketing Strategist @ Mutzii

About

Ever moved to a country with sky-high living costs while charging clients just $1 an hour? Yeah, I did that. 😅 Turns out, you can't pay rent with “experience” but those early days taught me a lot! I started as a solopreneur digital marketer, taking on any project I could find, from building social media strategies to writing blog posts that no one ever read. But those humble beginnings were my training ground. Each low-budget project taught me how to think creatively, work smarter (not just harder), and make magic happen with limited resources. And while they didn’t exactly fund my pizza cravings, they gave me something even better: the skills and confidence to break free from the traditional 9-to-5. Doing things my way meant I could work anytime, anywhere, and it opened up a world of opportunities. Literally. Along the way, I met amazing people, tackled unique challenges, and kept growing. Fast forward to today, I’m no longer flying solo. I decided to put myself out there by building a startup marketing agency. Now, I don’t just help clients grow their brands; I’m on a mission to help the next generation realise that being a digital marketer is about more than algorithms and ad clicks. It’s about storytelling, connection, and finding your own voice in a crowded space. I want to create a company that breaks out of the typical mould - one where innovation, authenticity, and a bit of fun are the norm. It’s not just about scaling up; it’s about lifting others up too. Whether it's mentoring young marketers, shaking up traditional strategies, or just showing that you can be yourself and succeed, I'm here for it. If you’re looking for someone who knows the hustle from the ground up and is passionate about building a better future for the next generation of marketers, let’s connect. Who knows, maybe we’ll even trade some startup stories over a virtual slice of pizza.

Country

Germany

City

Düsseldorf

Industry

Marketing & Advertising

Skill

E-commerce Optimization, Mass Email Marketing, Content Management Systems (CMS), Email Distribution, WordPress Design, Elementor, Google Data Studio, Email Management, Shopify, Klaviyo, MailChimp, WooCommerce, Odoo, Brevo, ActiveCampaign, E-commerce SEO, Business-to-Business (B2B), B2C e-commerce, D2C, Multi-agency Working

Experience

Digital Marketing Strategist

Mutzii

2021-5 - Present · 5 yrs 5 mos

Germany

𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 & 𝗦𝗺𝗮𝗹𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗚𝗿𝗼𝘄 I specialise in helping startups and small businesses generate both traffic and revenue through customised digital marketing strategies. My focus is on delivering measurable results and sustainable growth across all digital channels. My services include: 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Tailored solutions to drive targeted traffic and increase revenue. 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Crafting effective email campaigns that engage and convert. 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 (𝗦𝗘𝗢): Improving search rankings to boost organic visibility. 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (𝗦𝗘𝗠): Targeted paid campaigns for fast, measurable results. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Creating and optimising content to drive engagement and leads. 𝗪𝗲𝗯 𝗗𝗲𝘀𝗶𝗴𝗻 & 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Building and optimising user-friendly websites. 𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Increasing sales through proven strategies for online stores. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 (𝗖𝗥𝗢): Maximising website performance for higher conversions. 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Comprehensive website upkeep and performance monitoring.

Online Marketer

2010-12 - 2019-11 · 9 yrs

Worked with international companies to help them: - develop, implement and manage their marketing campaigns. - enhance brand awareness within the digital space. - drive website traffic to acquire leads and/or customers.

SEO & Marketing

Bepoz

2014-8 - 2015-5 · 10 mos

Australia

- Managed on-site and off-site SEO for all the company's offshore clients. - Advanced front page organic rankings in a timely manner. - Created SEO proposals based on strategic research, offering several options in a clear, concise way. - Performed data analysis gathered from Google Analytics and Google Ads. - Developed meta content, improved site URL structure and created target keyword lists.

SEO Analyst

Emapta Global

2013-5 - 2014-7 · 1 yr 3 mos

NCR - National Capital Region, Philippines

- Managed the development and optimization of landing pages for PPC and E-Mail Marketing. - Planned and devised on-page optimization strategies as per website requirements. - Developed content copies involving articles and press releases. - Used Google Analytics for goal set-up funnels, report regeneration, and visitor analysis. - Analyzed and researched keywords related to the client’s website through keywords research tool.

SEO / Data Manager

Eastvantage

2012-1 - 2013-5 · 1 yr 5 mos

NCR - National Capital Region, Philippines

- Optimized existing content and identify content gaps based on competitor analysis. - Provided SEO support for specific email marketing and social media campaigns. - Provided analysis and developed KPIs to measure performance and results. - Performed and maintained paid advertising campaigns via Google Adwords. - Managed a team with 10 members to resolve data management issues for a client.

SEO & Content Manager

MomCenter Philippines

2009-12 - 2011-11 · 2 yrs

NCR - National Capital Region, Philippines

- Promoted as a Content Manager after only three months of being a content editor. - Managed a team of content writers, researchers, web developers, and graphic artists. - Created and developed monthly social media and content plans. - Managed all email marketing communications that assisted in promoting the company's services. - Managed a team with 10 members to resolve data management issues for a client.