Muthu Kumar

Director - TTS, Markets and Banking @ Citi

About

Senior analytics professional with 24 years of experience in delivering impactful business solutions using Machine Learning, Artificial Intelligence, Data Science and Technology. - Led data driven business strategy across multiple verticals including Banking & Financial Services, E-Commerce, Payments, FinTech and Media. - Designed and implemented numerous data driven business processes in the areas of Sales & marketing, Digital Marketing, Digital Strategy, Product Development, Risk & fraud management, Operations, Supply Chain, Revenue Management and Customer Experience. - Drove business change management to adopt data driven growth strategies. - Designed and implemented Data Architecture and Governance Structure - Hired and developed high caliber cross-functional and culturally diverse analytic teams to deliver business top line and speed to market for multiple corporates including GE, Amazon and Citibank - Filed two patents: i) Incremental Sales Model: A Mathematical model to predict incremental sales from customers ii) Offer Optimization: Optimal offer to be given to the customer Specialties: AI, Machine Learning, Databases, Big Data, Deep Learning, Neural Networks, Data and Analytics Architecture, Sales & marketing, Digital Marketing, Digital Strategy, Product Development, Risk & fraud management, Operations, Supply Chain, Revenue Management and Customer Experience, Forecasting and Optimization, Online marketplaces

Country

India

City

Bengaluru

Industry

Information Technology & Services

Skill

AI / ML, Marketing Research, Marketing Analytics, Data Mining, Analytics, Predictive Modeling, CRM, Strategy, Business Intelligence, Statistical Modeling, Big Data, Financial Services, P&L Management, Business Analysis, Management, E-commerce, SAS, Credit Cards, Predictive Analytics, Risk Management

Experience

Director - TTS, Markets and Banking

Citi

2025-6 - Present · 1 yr 3 mos

Bengaluru, Karnataka, India

• Heading the Data, Analytics, and AI initiatives for TTS, Markets, and Banking at Citi. Driving AI and talent transformation at Citi

Head - AI / ML

SquareShift

2023-2 - 2025-5 · 2 yrs 4 mos

Chennai, Tamil Nadu, India

Regional Head - APAC & Middle East

BRIDGEi2i Analytics Solutions

2020-2 - 2023-1 · 3 yrs

Bangalore Urban, Karnataka, India

- Responsible for Sales, Client relationship, P&L and Pre-sales Solutions for APAC & ME

Chief Analytics Officer

TLI Insights

2017-4 - 2020-1 · 2 yrs 10 mos

Bengaluru Area, India

Heading Analytics @ TLI insights with focus on - Driving innovation in Data Architecture, Machine Learning and AI - Use data for business advantage in area of Acquisition , Attrition control and Recommendation - Frameowrk to implement ML / AI Algorithms in Big data eco system - P&L Responsibility

Head - Analytics & Decision Sciences

BankBazaar India

2015-12 - 2017-3 · 1 yr 4 mos

Bangalore

- Built the Analytics Team - Recommendation System to offer right credit product and service - Product feature impact and assessment - Information Management and reports - Campaign Design and Execution

Head - Products & Solutions

Scienaptic AI

2014-6 - 2015-11 · 1 yr 6 mos

Bangalore

- Ether Platform design & development

Head - Operations Analytics

Amazon

2011-4 - 2014-6 · 3 yrs 3 mos

SVP & Head of Analytics - India Decision Management

Citi

2007-11 - 2010-9 · 2 yrs 11 mos

Head of CRM

Standard Chartered

2006-12 - 2007-11 · 1 yr

Singapore

- Development of global MIS and CRM strategy

Head of Risk and Fraud Management

Amazon

2005-8 - 2006-12 · 1 yr 5 mos

- Development of strategy to mitigate fraud and risk for on-line retail business - Manage Marketplace risk - Development of Risk and fraud management framework - Develop Predictive models and Optimization - New algorithm development for fraud and risk Mgmt