Mutaz Zaza

GM of Operations @ Al-Menu Co.

About

Nearly two decades of experience in the hospitality and F&B industry. Over a decade managing food & beverage operations across 4 & 5 star hotels and luxury resorts in Jordan. Since 2015, I’ve been based in Saudi Arabia, leading at the executive level across renowned local and international restaurant groups, catering companies, and cloud kitchen operations. Successfully overseen the launch and growth of several high-profile brands, managing everything from strategic planning and P&L control to team training and guest experience optimization. In addition to my professional experience, I hold a Master’s degree from Vatel, a Bachelor's in Hospitality Business Administration from Jordan, and a Higher Diploma in Food & Beverage from Tunisia. I'm also a certified Master Chef by the Chef’s Association and serve as a recognized culinary competition judge. Throughout my career, I’ve completed numerous advanced training programs and workshops in leadership, operations, and culinary arts. Passionate about building brands, mentoring teams, and driving operational excellence.

Country

Saudi Arabia

City

Riyadh Region

Industry

Food & Beverages

Skill

Municipalities, Compliance Regulations, Contract Management, Recruiting, Training and Development (HR), Branding, Brand Development, Brand Activation, Feasibility Studies, Franchise Management, Strategic Planning, Project Management, Forecasting, General Management, Budgeting, Commercial Operation, Operational Execution, Human Resources (HR), Facility Management (FM), F&B Management

Experience

GM of Operations

Al-Menu Co.

2024-9 - Present · 2 yrs 1 mo

الرياض السعودية

Leading the company’s operational transformation, overseeing multi-brand performance and embedding a results driven culture aligned with corporate vision and strategic objectives. Overlooking more than 500 brands through leading a large team of Operations Managers, Regional Directors, Chefs, Coordination, and Training & Development Department. Spearheaded policies, performance standards, and departmental KPIs to optimize profitability and operational efficiency

Head of Operations

Al-Menu Co.

2024-9 - 2025-1 · 5 mos

General Manager_ Operations

Tri Events Catering

2023-11 - 2024-9 · 11 mos

السعودية

Established business registration, operational licensing, and infrastructure for a new catering division. Managed all 3 brands of the company & developed comprehensive business plans, menus, supplier partnerships, and talent acquisition strategies, positioning the company as a competitive market player.

Director of Operations And Business Development

مطعم طوبكابي

2022-7 - 2023-11 · 1 yr 5 mos

السعودية

Oversaw 4 brands: two Turkish concepts, Fugon (Argentinian brand), Keep Fit (healthy concept), and Adam (Indian cuisine), in addition to catering operations. Optimized operations, built performance oriented teams, and led strategic expansions and rebranding initiatives enhancing market share and profitability

Area Manager

Kitopi

2021-8 - 2022-7 · 1 yr

المملكة العربية السعودية

Managed 4 cloud kitchens, each hosting 22-25 brands, and supervised 15 standalone branches. Implemented operational frameworks ensuring compliance, efficiency, and scalable growth. Transitioned operational assets following Kitopi’s acquisition of Taxi Restaurants, ensuring seamless integration. Acquired several brands with various cuisine types from the local market and initiated full integration and registration under the mother company.

Chief Operations Officer

Taxi Restaurant & Foods Co. Ltd

2020-7 - 2021-8 · 1 yr 2 mos

Saudi Arabia

Oversaw 3 brands (Taxi Burger, Spice Indian, Wok Kong) with a central kitchen serving 30 branches. Streamlined processes, enhanced brand profitability, and facilitated acquisition negotiations with Kitopi.

Catering Manager

Atheeb Group

2019-4 - 2020-7 · 1 yr 4 mos

Saudi Arabia

Managed large-scale catering, facility management, and operational logistics for leading industrial and corporate clients.

Chief Executive Officer

Alromansiah | الرومانسية

2015-7 - 2019-4 · 3 yrs 10 mos

Saudi Arabia

Elevated the brand from 13 to 33 branches, including launching central kitchens, production facilities, and expansion into international markets. Successfully executed full rebranding initiatives and integrated acquired companies into operations. Successfully launched 4 concepts (fast food, seafood, lounge, & coffeeshop) under the same brand.