Mustahsan Tariq

As 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 at 𝗧𝗲𝗰𝘃𝗲𝗾 I am responsible for guiding the overall strategy operations and growth of the company. I work closely with clients senior management and technical teams to ensure we deliver high quality software solutions that meet business objectives. My role combines strategic planning operational management and client engagement to create sustainable growth and long term partnerships. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: ->Define and execute the company’s strategic vision and growth plans ->Build and maintain strong relationships with clients partners and stakeholders ->Oversee project delivery ensuring quality timelines and budgets are met ->Lead and mentor senior management and technical teams fostering a culture of accountability and innovation ->Manage financial planning budgeting and resource allocation for efficient operations ->Ensure legal contractual and data security compliance across all projects ->Represent the company in meetings conferences and client presentations

Results driven Digital Marketing Manager responsible for planning executing and scaling performance focused marketing strategies for B2B and B2C brands. Led full funnel growth initiatives with a strong focus on lead generation conversion optimization and ROI improvement. 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐅𝐮𝐧𝐧𝐞𝐥 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 ->Owned and executed end to end digital marketing strategies aligned with business and revenue goals ->Designed and managed scalable full funnel frameworks from awareness to conversion and retention ->Built structured marketing road maps to drive consistent and predictable lead flow ->Oversaw development of conversion-focused landing pages and customer journeys 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐏𝐚𝐢𝐝 𝐌𝐞𝐝𝐢𝐚 ->Managed and optimized paid campaigns across Meta Ads Google Ads and LinkedIn Ads ->Monitored and improved ROAS CPA CPL and conversion rates through data driven optimization ->Led audience research segmentation re targeting and lookalike audience strategies 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 ->Planned and managed email marketing and automation workflows using Klaviyo and CRM tools ->Built lead nurturing on boarding retention and re engagement sequences ->Improved email performance metrics through personalization and segmentation 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 ->Tracked campaign performance using GA4 Google Tag Manager and ad dashboards ->Identified funnel drop offs and optimized creatives audiences and landing pages ->Conducted A/B testing to continuously improve campaign efficiency and ROI 𝐂𝐨𝐫𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬 Digital Marketing Strategy • Performance Marketing • Funnel Optimization • Lead Generation • Email Automation • Paid Media Management • Growth Marketing • Conversion Optimization 𝐓𝐨𝐨𝐥𝐬 & 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 Meta Ads • Google Ads • LinkedIn Ads • GA4 • Google Tag Manager • CRM Systems • Landing Page Builders • Analytics Dashboards

Driving measurable organic growth for B2B & B2C brands through data driven SEO strategies technical optimization and content led growth initiatives. 𝐒𝐄𝐎 & 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐆𝐫𝐨𝐰𝐭𝐡 ->Planned and executed end to end SEO strategies aligned with business goals ->Improved organic visibility rankings and qualified traffic across multiple industries ->Built scalable SEO frameworks for startups eCommerce and service based businesses ->Conducted keyword research focused on search intent and conversion potential 𝐎𝐧 𝐏𝐚𝐠𝐞 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 ->Optimized website structure metadata internal linking and content hierarchy ->Collaborated with content teams to create SEO friendly blogs landing pages and service pages ->Implemented content optimization strategies to improve CTR and dwell time ->Supported go to market launches with SEO led content planning 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐄𝐎 ->Conducted technical SEO audits to identify crawlability indexing and performance issues ->Improved Core Web Vitals page speed and mobile usability ->Implemented schema markup and SEO best practices for better SERP visibility ->Worked closely with developers to resolve technical SEO issues 𝐋𝐨𝐜𝐚𝐥 & 𝐎𝐟𝐟 𝐏𝐚𝐠𝐞 𝐒𝐄𝐎 ->Managed Google Business Profiles and local SEO optimizations ->Built high quality backlinks through outreach and content driven link building ->Improved domain authority and search trust signals 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 ->Tracked SEO performance using GA4 Google Search Console and SEO tools ->Analyzed traffic, rankings, and conversions to guide optimization decisions ->Delivered clear SEO reports with actionable insights for stakeholders 𝐂𝐨𝐫𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬: Search Engine Optimization (SEO) • Technical SEO • On Page SEO • Keyword Research • Content Optimization • Local SEO • Link Building • GA4 • Organic Growth Strategy 𝐓𝐨𝐨𝐥𝐬: Google Search Console • GA4 • Google Tag Manager • Ahrefs• Keyword Research Tools