Mustafeez Ahmed

Diwan is an authorized Value-Added Partner (VAP) for Huawei FusionSolar in Pakistan, managing the end-to-end value chain across import, sales, distribution, and market development. • Lead C&I Energy Solutions and Business Development for Huawei Digital Power across PV, BESS, and EV Charging, driving commercial growth and the adoption of integrated smart energy solutions. • Lead sales enablement, technical marketing, business intelligence & analytics, sales-funnel optimization, and Account-Based Marketing (ABM) initiatives to strengthen commercial effectiveness and accelerate pipeline development. • Manage PV module channel sales and business development for leading Tier-1 global brands, including Jinko, Trina, and LONGI, supporting nationwide market expansion. • Develop and manage strategic partnerships with key EPCs, channel partners, and commercial & industrial customers, strengthening market coverage and creating sustainable business opportunities. • Drive market expansion, commercial strategy, and revenue growth through targeted market penetration, strategic alliances, customer development, and solution-led business development.

• Company specializing in steel manufacturing. • Overseeing B2B sales of corporate customers and dealership network comprising 40 dealers throughout State of Sindh. • Step into high-value opportunities, cultivating and sustaining business relationships through meetings (ensuring core product Value Proposition) with corporate clientele. • Establishing credit limits for customers while overseeing market risk and recovery strategies and developing reports. • Identifying new dealers and onboarding potential customers through a process. • Conducting trade events and technical workshops to foster industry connections.

Company involved in solar energy solutions. • Responsible for managing the solar business (On Grid, Hybrid Inverter and ESS) in the South region with technical sales, covering SME and C&I segments end to end sales. Support complex negotiations. • Managing tasks and annual plans to align with organizational objectives. While achieving annual target around PKR 800mn. • Enhancing market presence by 50% and position in developed regions. Targeted outreach to priority accounts and focused over High-value account acquisition.

Leading manufacturer in the paint industry. • Achieving optimal market penetration in the paint sector of country with different strategy. • Cultivating business relations through effective communication with project teams and contractors. Handling end to end sales. • Market segmentation, target-account identification, Prospect prioritization, Personalized customer engagement. • Identifying Key Stakeholder and then decision-maker mapping, followed by ABM

Manage Complete Procter&Gamble (P&G), FERRERO and Cornish Food Industries portfolios. • Monitor team performance and ensuring achievement of KPIs like Sales Volume around PKR 1bn and Coverage around Retail, MT and wholesale. • Ensure range selling to increase availability and numeric distribution of all brands/SKU. • Channel-wise initiatives to increase focus on Sales Planning, Forecasting and Execution. • Executing and pre/post monitoring of various initiatives/Merchandising drives. • Implementing selling strategies to enhance brand availability • Stock analysis in order to ensure stock level as per requirement. • Worked closely with Route to market manager and assisted him in ensuring sales and distribution model in line with company strategies. • Training Sales Team on Basic Call Plan at Store and Persuasive Sales Pitch along with Objection Handling by customer

Online food ordering and delivery platform. • Managed online food ordering and delivery operations. • Reported directly to the CEO while Lead and coach commercial teams of 25 members. • Implemented co-branding initiatives with over 500 HoReCa partners. nationwide. • Drove customer engagement through digital marketing initiatives and specifically Account-specific campaigns. • Developed offline marketing campaigns, including exclusive deals and brand activation initiatives. • Established strategic brand collaborations with multinational and local companies to develop exclusive offers. • Supported business growth and expanded operations into new markets and territories. Personally manage important customers.

• Developed innovative concepts to integrate FMCG brands into restaurant activities through ambient marketing. Handled End-to-end acquisition funnel. • Spearheading end-to-end project management for new developments. Brand awareness, Lead nurturing and conversion marketing

• Successfully launched a nationwide food delivery platform. • Established the company’s sales baseline from scratch by developing strategic relationships with HoReCa establishments. • Conducted door-to-door visits to over 1,000 eateries within three months to gather comprehensive market data and build strong business relationships. • Negotiated and executed commercial agreements with multinational food chains and premium HoReCa establishments. • Developed business intelligence dashboards and performance reports to support data-driven decision-making.

• Developed local market brand building and sales support initiative strategies for the entire Cambridge portfolio. • Building strong professional relationships with offset and Fabrication vendor for the betterment of mutual business interests. • Launching different Brand/Consumer promotions at stores to enhance sales of brands. • Planned and executed seasonal and non-seasonal nationwide campaigns (which included both ATL & BTL activities). • Lead the integrated marketing launch efforts of the kids wear brand called GUTS. • Coordinated with agency (Adcom) with regards to production, art work, and project executions. • Looked after media planning and in-store branding. • Managing the team of 6 Merchandisers at stores and keep them motivated towards the better results. • Ensuring In Store Branding and visual merchandising at all stores across Pakistan. Formulated strategies for brand building and sales support initiatives.

• Conducted extensive field survey of all existing and potential World Call Telecom. • Researched the market and conducted competitive analysis. • Presented the findings and gave recommendations in the World Call Telecom Brand Report 2008.

Directed and acted in a tele film (produced by SZABIST) and numerous theatre plays.