Mustafa Merchant

As an entrepreneur, I have always been inspired by the timeless saying, "If you have strong dedication and a burning desire to achieve anything in life, the universe will conspire to support you." This profound truth has been beautifully reflected in my own journey, where my dream transformed into a thriving reality with the establishment of Urban Living—A brand that has become synonymous with elegance, innovation, and unparalleled craftsmanship in the furniture industry. My passion for furniture began in the mid-2000’s when I delved into the world of this industry, exploring its essence and uncovering its hidden beauty by embracing the natural elegance of different materials. Over time, my enthusiasm grew, and I honed my skills in furniture design and sales. In 2012, I took a leap of faith and established Urban Living, envisioning a future where my brand would stand out as a leader in the industry. Since its inception, UL has strived to deliver exceptional seating solutions to clients not only in India but also worldwide. Our state-of-the-art 200,000 square feet factory, strategically located near Mumbai and in close proximity to a seaport, ensures seamless experience to customers across the globe. With a production capacity of 200 x 40 HC sofa sets per month, we have become one of India's top sofa makers and have ambitious plans for further global expansion. At Urban Living, we strongly believe in the 'Vocal for the Local' movement, which not only serves as a marketing campaign but has also given our business a unique perspective. We are proud to contribute to the growth of the Indian furniture industry, adopting new technologies, expanding our business, increasing employment opportunities, and preserving Indian traditions. Through our robust distribution network spanning over 90 cities in India & worldwide, our products are sold in India and in the overseas markets. Furthermore, we have participated in numerous international furniture expos, where we showcased cutting-edge designs and innovative solutions for modern living spaces. As a pioneer OEM for many furniture brands, we are recognized for our superior craftsmanship and dedication to exemplary customer service. I look forward to networking and await the opportunity to embark on a journey of exploring endless possibilities together.