Mustafa Bayindir

Reporting to GM Managing 133 staff members (15 District Managers and Sales Team, Customer Service and Med Rep Team) Managing of four major products (including NİKON and KODAK brands) To provide insight and direction in company to increase sales volume and revenue Creating and implementing marketing and commercial campaign to maximize revenue

Member of Essilor Management Team -Turkey Managing Medical Rep. Team Develop key categories with focus on Essilor brands, improve product mix and increase volume

Reporting to the GM Improving sales performance with recognizing and managing change Maximizing sales force efficiency and effectiveness by improving and implementing new processes which can bring about perceived change Coordinating with HR and Training departments for Development activities, Assessment Centre, Initial Training, Goal Setting, Compensation Systems, and Career process

Management of 90 staff (9 District Managers, 80 Sales Representatives and a Project Coordinator). Management of two major products generating revenues of 46 million USD Developing sales force quality through coaching and training, Developing direct relationships and negotiations with major internal and external customers, Representing the Company externally and increasing its visibility within the medical community, Transferring the marketing strategies and messages in full to the District Managers and ensuring these strategies are fully implemented, Evaluating sales achievements of the products against budget, making adjustments and recommending corrective measures, Creating and implementing commercial campaign to maximize market share, Ensuring the maximization of sales and market share for the responsible products, Ensuring my stuff consistently sustain high performance.

Management of 80 staff, including Brand Customer Manager, Medical Advisor, Commercial Manager, 7 District Manager and 70 Sales Representatives. Management of 8 major products generating revenues of 40 million USD. Managing Sales and Marketing Budget Making regional Marketing Plan according to demand Organising medical trainings and meetings to satisfied customer needs. Creating and implementing commercial campaigns to maximize regional market share.

Management of 65 staff (7 District Managers, 58 Sales Representatives). Management of two major products generating revenues of 35 million USD. Developing sales force quality through coaching and training, Developing direct relationships and negotiations with major internal and external customers, Representing the Company externally and increasing its visibility within the medical community, Transferring the marketing strategies and messages in full to the District Managers and ensuring these strategies are fully implemented, Evaluating sales achievements of the products against budget, making adjustments and recommending corrective measures, Creating and implementing commercial campaign to maximize market share, Ensuring the maximization of sales and market share for the responsible products, Ensuring my stuff consistently sustain high performance.

Organized and conducted several training programs for the field force, Developed new training programs for sales employees that led to an increase in new employee sales, Major trainings conducted are; Professional Communication Skills, Coaching and Counselling, Targeted Selection, Effective Presentation Skills, Territory Management, Performance management etc.

Responsible for 3 products Achievement of the targeted sales amount.