Muskan Datta

Customer & Client Management • Successfully managed a diverse customer base across multiple countries, ensuring exceptional service and continuous engagement. • Provided round-the-clock top-tier service to key clients, maintaining strong relationships and high customer satisfaction. • Developed tailored solutions to meet client needs and enhance their purchasing experience. Business Development & Brand Expansion • Spearheaded the opening of new trade accounts with well-known UK brands, significantly enhancing the company's product portfolio. • Negotiated contracts and partnerships with major suppliers and brands, securing profitable trading agreements. • Identified new market opportunities and developed strategic initiatives to drive growth in the health and beauty sector. Sales & Trading Operations • Led the sales team to optimize trading operations, ensuring efficiency and profitability. • Monitored market trends and competitive activities to adapt business strategies accordingly. • Oversaw pricing strategies, inventory management, and stock forecasting to maintain a competitive edge. Success & Major Achievements • Expanded the company’s trading network by onboarding high-profile brands, increasing revenue streams. • Strengthened relationships with international clients, driving consistent business growth. • Implemented operational improvements that enhanced efficiency and customer service standards. Key Skills & Expertise • Strong expertise in international trade and wholesale business. • Excellent negotiation and relationship-building skills. • Strategic market expansion and business development. • Customer-focused approach with 24/7 service commitment. • Strong leadership and team management abilities.

Data Management and Analysis • Successfully managed and tracked performance metrics for the Leadership field team, developing relevant reports and tools to aid the Market Sales Team. • Created and maintained a comprehensive business coaching scorecard to facilitate constructive business calls and highlight performance metrics for individual consultants and leaders. • Ownership of accurate trackers and reports supporting the recognition strategy, ensuring alignment with business needs. Campaign Management and Analysis • Executed and managed ongoing campaigns to drive sales, recruitment, and business growth by rewarding desired behaviors among consultants and leaders. • Conducted post-campaign analysis and provided insights to improve overall performance, aligning with the CRM & Social Media Manager's strategies. Analytics and Reporting • Monitored and reported on various KPIs related to CRM, continuously looking for opportunities to enhance the overall leader and customer experience. • Identified and proposed incentive criteria to drive growth, reviewing and analyzing data to realize ROI. Coordination and Collaboration • Coordinated logistics and ensured smooth delivery of recognition at events, collaborating closely with the Events Team. • Supported the Market Director in conducting external benchmarking within the direct selling sector to ensure best-in-class business support tools. Other Responsibilities • Managed and maintained relationships with cross-functional groups, establishing excellent communication and collaboration with Sales, BMG, Creative, PR, and Education teams. • Provided support in raising and monitoring POs, ensuring timely and accurate processes.

• CRM Handling: Demonstrated consistent responsiveness and resolution of customer concerns, utilizing Customer Relationship Management (CRM) tools effectively. • KPI Management: Proficiently operated multiple systems while effectively managing and aligning with Key Performance Indicators (KPIs). • Coaching and Leadership: Played a pivotal role in coaching and guiding Customer Consultants, working in tandem with store management to attain and surpass exceptional customer service standards. • Business Growth and Achievements: Spearheaded an outstanding 22% overall growth from 2019, positioning The Body Shop’s Wakefield store as the top performer in footfall conversion within the Yorkshire Region. • Brand Campaign Involvement: Actively contributed as an enthusiastic ambassador for The Body Shop's campaigns, significantly enhancing sales by 50% during various events at The Body Shop’s Wakefield store.

MAIN COURSES • Project in Management Studies • Financial Strategy and Governance • Research Methods • Strategy in Global Organisations

Diploma in Trading and Financial Market Analysis: Level 5