Musfirah Fatima

Handling clients for PR & Media. Expertly managing the content team and collaborating with the design and media teams.

I effectively utilized Coverage Book to showcase and analyze media coverage, providing valuable insights to clients. My job included scouring various media outlets to clip and gather relevant stories and publications related to clients' activities and events. I was responsible for organizing all the collected publications and press materials, ensuring easy access and reference for future use. My role involved compiling comprehensive media lists, identifying relevant journalists, bloggers, and influencers to target for press coverage. I adeptly used Muck Rack to connect with writers and journalists, leveraging this platform to streamline communication and enhance media relations.