Muhammad Usama Khan

Own demand generation activities across paid media, SEO, and inbound channels, with a focus on lead quality rather than volume. Manage and guide a small in-house team (content, design, and campaign execution), ensuring alignment with business priorities. Work closely with sales and commercial teams to align marketing efforts with pipeline needs and revenue goals. Lead campaign planning, performance reviews, and budget optimization to improve efficiency and reduce acquisition costs. Oversee reporting and insights shared with management to support data-driven decisions. Adapt marketing strategies to the Saudi market, considering local language, behavior, and business context.

Executed digital marketing campaigns across paid ads, SEO, and email marketing channels. Supported lead generation initiatives by optimizing targeting, creatives, and landing pages. Worked with cross-functional teams to deliver consistent messaging and campaign execution. Assisted in managing paid media across Google, Meta, Snapchat, and Twitter, focusing on ROI and performance tracking. Conducted basic market and competitor analysis to support campaign planning and positioning. Prepared performance reports and dashboards for internal review and optimization.

Managed and optimized Google Ads campaigns with a focus on traffic quality, conversion rates, and cost efficiency. Executed paid campaigns across Meta (Facebook & Instagram), Twitter, and Snapchat, ensuring effective budget utilization and ROI tracking. Supported SEO initiatives through keyword research, competitor analysis, and on-page optimization to improve search visibility. Monitored campaign performance metrics such as CPC and conversion rates, and contributed to ongoing optimization efforts. Collaborated with content teams to align ad messaging and landing pages with campaign goals.

Supported digital marketing initiatives across paid media, content, and SEO with a focus on improving campaign performance and engagement. Assisted in managing paid social campaigns, including audience targeting and basic A/B testing to improve conversion performance. Worked on content planning and optimization to support traffic growth and user engagement across digital channels. Contributed to SEO efforts through keyword research, on-page optimization, and content updates to improve search visibility. Supported the growth of an affiliate website by assisting with content optimization and basic technical SEO improvements. Tracked campaign performance and supported reporting to inform ongoing optimization.

Supported day-to-day digital marketing activities across SEO, paid ads, and social media channels. Assisted in creating and organizing social media content, including basic visuals, captions, and publishing schedules. Gained hands-on exposure to digital and traditional marketing concepts, with a focus on learning how online campaigns are measured and optimized. Worked with designers and content creators to understand digital content workflows and campaign execution. Supported basic research and reporting tasks to help track campaign performance and engagement.