Musaid Y. Bin Khamees

Growth became a unified function connecting marketing, product, data, and sales to deliver measurable impact. The team achieved major milestones, including 20% revenue growth, 18% cost reduction, elevated customer trust, and a complete shift in brand perception. This period marked record-breaking performance and positioned tamam exactly where it should be within Saudi Arabia’s fintech ecosystem!

tamam underwent a full brand and digital transformation. Integrated communication, media strategy, and customer-centric initiatives were developed, significantly increasing awareness and optimizing marketing performance. These efforts strengthened tamam’s position as a leading micro-finance player in the Kingdom!

Focused on laying a new marketing foundation revamping the brand, elevating communication, and establishing data-driven practices. A high-performing team was built, campaigns were aligned with business priorities, and the groundwork for tamam’s accelerated growth was set!

Effectively delivered a wide range of marketing and branding functions with a strategic, results-driven approach to support stc Group’s objectives. Led the development and planning of the launch strategy for Saudi Arabia’s first and largest digital bank, designing a long-term roadmap that aligned with both organizational priorities and regulatory requirements. - Developed and executed brand and communication strategies to position the digital bank competitively and credibly in the market! Adopted an integrated launch framework that combined marketing, communication, user experience, brand development, design, and event management. This holistic approach established the digital bank as a leading and trusted player in the Kingdom’s financial sector while ensuring full regulatory compliance.

Developed a strategic, customer-centric marketing plan for STC Bank, guiding the evolution of stc pay from a digital wallet into a fully licensed digital bank. The plan introduced impactful public announcements, a high-profile launch event, and a comprehensive marketing campaign designed to build strong brand recognition and educate customers on the benefits of digital banking. Oversaw app brand design and user experience enhancements to prioritize customer needs, positioning STC Bank as a trusted leader in the Kingdom’s digital banking landscape!

Demonstrated strong capability in managing a broad scope of responsibilities, including brand image, communication campaigns, content creation, events management, and operational oversight. Led the digitalization of marketing department processes, aligning procedures with the company’s future direction and strategic objectives. This transition included onboarding a new creative agency, restructuring media, PR, and influencer partnerships, and recruiting and developing new talent to support the department’s growth. - Planned and designed a standout brand presence for Riyadh Season, resulting in stronger visibility and a more compelling company image! - In partnership with Visa, launched a highly creative and engaging World Cup campaign that successfully doubled card users within one month across the MENA region! - Provided oversight and direction for the seamless migration of xx million users, ensuring full compliance with regulatory requirements and maintaining operational continuity!

Managed a high-stakes public backlash through a strategic PR response and strong digital communication oversight, demonstrating advanced crisis management capabilities in a demanding environment. As Acting Manager, supervised a budget exceeding xxx million SAR and ensured that planning, media booking, and creative content were fully aligned with the marketing calendar and organizational objectives. - Planned and structured both short- and long-term budgets in accordance with broader financial strategies. - Assessed, planned, and responded to high-pressure situations with speed and precision, ensuring swift and organized crisis resolution! - Strategized and executed comprehensive media plans across traditional and digital channels to maximize reach, engagement, and overall campaign impact!

After overcoming significant challenges and achieving strong results, the new year began with a more mature, focused, and goal-oriented approach centered on becoming the first fully digital bank in the region. That vision was realized when STC Bank received its license from the Saudi Cabinet with an initial capital of 2.5 billion SAR. - Developed detailed financial tracking and reporting to provide clear insights and support strategic decisions. - Successfully onboarded a new creative agency during a highly critical period, ensuring continuity and elevated creative output! - Managed and executed the sponsorship and campaign strategy for the bank’s participation in Riyadh Season, enhancing visibility and brand impact!

As a startup, stc pay introduced an ambitious and forward-thinking brand strategy aligned with stc Group’s transformation. The mission centered on reshaping financial habits in Saudi Arabia through a digital payment wallet designed to empower users and address daily financial needs safely and securely. With a genuine and relatable brand voice, the focus remained on accessibility, cultural understanding, and a strong Saudi identity. By year’s end, stc pay became the first unicorn in the Middle East, reaching 4.5 million users and establishing itself as the region’s most comprehensive digital wallet. - Launched multiple ATL, TTL, and BTL campaigns to drive awareness and adoption! - Organized sustainable marketing plans, channels, and internal procedures to support long-term growth! - Coordinated commercial communications across stc units and business partners! - Streamlined strategic alignment between partnered creative and media agencies to ensure consistent brand execution!

Completed all core requirements within three years. Engaged in multiple extracurricular projects and initiatives, enhancing leadership and collaboration skills. Participated in an International Industry and Company Tour in Spain, gaining global exposure and industry insights.