Musa Pharand Dias

Experienced Global Leader in Sales & Marketing, Branding, and Innovation with extensive expertise in Product Development and Innovation in Color Cosmetics, Skin Care, Fragrances, Haircare, Sustainable Cosmetic Packaging, and Pharma. Unique profile that combines technical background, marketing savvy, innovation mindset with strong business acumen and sense of aesthetics, and solid expertise in Luxury, Masstige, and Mass brands, Franchise, Contract Manufacturing, and Packaging Manufacturing, combined with earlier career exposure in R&D, Production, and QC. Multi-cultural background and experience, proven leadership in corporate, private equity, and entrepreneurial environments, and track record of building motivated and resulted-oriented teams and conceptualizing and launching disruptive revenue-generating and award-winning product concepts globally. Additional responsibilities include: • Multi-year Sales, Marketing & Innovation strategic planning and prioritization; • Project management, Sales Forecasting, Customers and suppliers Relationship • Deep understanding of formulations, testing, regulatory and manufacturing processes for the different product categories • Creation, implementation, and management of processes, roadmaps, and KPIs; • PR, Social Media, and Advertising • Budgeting, Market Research, and Trend forecasting • Pricing and Profitability Analysis; • Distribution and commercial support; • Partnership development and project coordination with multiple internal and external stakeholders. An entrepreneur, a strategic thinker, a go-to person for clients, an inspirer of large cross-functional and remote teams, a champion of solid business.