Murugeshselvan S

Leading the global Integrated Business Planning (IBP) and Demand Management function for the ICO business unit, I drive end-to-end forecasting accuracy, strategic alignment, and process excellence. I collaborate with finance and operations teams to integrate demand insights into financial planning, ensuring seamless execution of business objectives. Key Achievements: • Transformed IBP processes globally, improving forecast accuracy and decision-making. • Deployed OMP forecasting tool globally, improving E2E planning precision. • Led capability-building initiatives, embedding IBP best practices across regions. • Implemented world-class supply chain transformation, optimizing efficiency and responsiveness. ➤ Specialties: Integrated Business Planning (IBP), Demand Planning & Forecasting, Supply Chain Transformation, Sales & Operations Planning (S&OP), Business Strategy & Execution, Commercial Excellence, Supply Chain & Operations, Supply Chain Optimization, Demand-Supply Balancing, Inventory Management, Cost-to-Serve (CTS), ERP Implementation (SAP, MfgPro), Digital Supply Chain, Technology & Analytics, Data-Driven Decision Making, Predictive Analytics, AI/ML in Supply Chain, CRM Implementation (Microsoft Dynamics), Forecast Accuracy Improvement, Business Intelligence (BI), Leadership & Process Excellence, Cross-Functional Team Leadership, Continuous Improvement, Process Standardization, Lean Six Sigma (Green Belt), Project & Program Management, Change Management.

Spearheaded global supply chain transformation initiatives, focusing on demand planning and forecasting automation. Worked closely with cross-functional teams to integrate advanced analytics and digital tools, enhancing operational efficiency and business performance Key Achievements: • Deployed the EyeOn forecasting tool globally, improving demand planning precision. • Pioneered DART SMART integration, enhancing forecasting methodologies and agility. • Developed predictive analytics modules, driving data-driven decision-making across teams.

Led the demand planning function in India, ensuring robust forecasting, supply chain optimization, and seamless ERP transformation. Focused on enhancing customer responsiveness and operational efficiency. Key Achievements: • Implemented IBP for Performance Coatings, streamlining demand planning processes. • Executed the transition from MfgPro to SAP, ensuring minimal disruption and efficiency gains. • Developed dynamic dashboards & deployed OFT (Online Forecasting Tool), improving Sales Collaboration, forecast accuracy tracking and bias mitigation.

Drove commercial excellence initiatives, focusing on pricing optimization, market expansion, and digital transformation. Developed strategic frameworks to enhance profitability and customer engagement. Key Achievements: • Implemented CRM (Microsoft Dynamics) & Cost-to-Serve tools, boosting sales effectiveness. • Designed pricing policies & five-year growth strategy, aligning with revenue goals. • Expanded operations into new markets, including Sri Lanka, strengthening regional presence.

Managed pricing strategies, distribution network expansion, and commercial operations to drive revenue growth and market penetration. Ensured alignment of pricing models with business objectives. Key Achievements: • Designed and implemented a structured pricing policy, optimizing revenue streams. • Onboarded new distributors and agents, enhancing market coverage and sales potential. • Established credit evaluation frameworks, mitigating financial risks and enhancing profitability.

Provided analytical insights to support sales, finance, and R&D teams in improving operational efficiency and market competitiveness. Key Achievements: • Developed supply planning strategies, optimizing inventory and resource utilization. • Designed data-driven sales forecasting models, improving planning accuracy. • Enhanced cross-functional collaboration, aligning business functions for strategic growth. • Implemented ISO 9001 & OHSAS 18001 standards, enhancing quality compliance.

Held key operational roles in production management, quality control, and supply chain optimisation, ensuring adherence to regulatory standards and operational excellence. Key Achievements: • Led USFDA approval process for critical pharmaceutical products. • Developed new product & shade development frameworks, streamlining production cycles.