Murphy Peck

#GreenWall

● Started my Twitch channel in 2013 by building and growing a highly engaged Twitch community, achieving Twitch Partner status in 2018 through consistent content, viewer retention, and community building. ● Developed and executed content strategies that increased average viewership, follower growth, and overall channel engagement. ● Fostered a positive, inclusive community environment through active moderation, consistent communication, and clear community guidelines. ● Utilized analytics to optimize stream performance, content timing, and audience engagement patterns. ● Collaborated with brands, creators, and community members to host events on the Twitch Front Page, sponsored streams, and collaborative content. ● Managed and mentored a moderator team to ensure smooth, safe, and welcoming livestream experiences. ● Leveraged cross platform social media (TikTok, YouTube, X, Instagram) to drive traffic to my Twitch channel and boost community interaction. ● Implemented viewer engagement tools such as Discord, channel point systems, community challenges, and interactive stream features to strengthen loyalty. ● Maintained a consistent streaming schedule while adapting content based on audience feedback and platform trends. ● Built strong relationships with viewers through authenticity, live interaction, and community driven content initiatives.

● Top-performing salesperson, consistently breaking and setting internal revenue records through high impact campaign execution. ● Lead cross functional teams across sales, client management, and talent relations, ensuring campaign success and exceeding performance targets. ● Negotiated and managed million dollar partnerships and campaigns, overseeing end to end execution and long-term success for both brand and creator. ● Develop new sales strategies and operational processes to drive team performance, innovation, and competitive advantage within the gaming industry. ● Maintain strong relationships with repeat clients and an extensive network of industry partners, contributing to sustained growth and recurring revenue.

● Directed full operational management of esports teams and content divisions, shaping both daily execution and long-term organizational strategy. ● Collaborated closely with professional players and creators to enhance content quality, competitive performance, and brand visibility. ● Led and developed staff members, improving team structure, productivity, and overall operational effectiveness. ● Drove partnership growth by working directly with sponsors, agencies, and brand partners, overseeing end-to-end campaign success. ● Executed proactive outreach to brands, influencers, and talent to generate new opportunities, expand network reach, and strengthen organizational impact

● Proactively sourced and built relationships with influencers, agencies, and brand partners to expand the company’s creator network and campaign pipeline. ● Evaluated influencer-brand alignment to maximize ROI and ensure high-quality campaign performance. ● Led negotiations on deliverables, contracts, and partnership terms, improving clarity and partnership outcomes. ● Oversaw end-to-end management of creator campaigns, driving performance and maintaining consistent communication. ● Identified bottlenecks between sales and audience engagement, implementing strategic adjustments that improved campaign efficiency and results. Large Scale Influencer Marketing & Sales. Expertise on developing and managing influencer relationships on main platforms such as YouTube, Twitch, TikTok and all major social media platforms. Structured and managed successful targeted influencer campaigns for product launches and sales goals.

● Managed all IT operations for a nonprofit community center supporting 120+ users, ensuring reliable systems and efficient daily operations. ● Responded to and facilitated a wide range of technical requests, from routine support to large-scale IT initiatives. ● Produced and supported live events, including recording, editing, and technical oversight for the organization’s annual film festival. ● Managed production for author interviews, Zoom webinars, virtual events, and other multimedia needs.

● Provided technical and broadcast support for a charity event hosted by NBA player Meyers Leonard, featuring NBA/NFL athletes, CDL pros, and high-profile Twitch streamers. ● Set up and optimized live gameplay feeds, resolved technical issues in real time, and ensured creators met all event deliverables. ● Event raised funds to help feed over 1 million people during the COVID-19 pandemic.

● Managed IT operations and support for 70+ small and medium-sized businesses, ensuring system reliability and smooth day-to-day operations. ● Built strong client relationships by providing timely, reliable support and clear communication. ● Identified gaps in clients’ infrastructure and led technical improvement initiatives to enhance performance, security, and efficiency.