Murphy Martines

The Celect is a Men’s and Women’s clothing collection whose aim is to clothe creatives in modern, comfortable, quality product that inspires and enhances their quality of life. Using clothing as a means of expression. The Celect designs products that revists and re-image familiar silhouettes in new unexpected ways. It’s a fusion of minimalism and utility offering a range of products that is progressive yet accessible. We take pride in designing and manufacturing locally.

Founder of the men’s and women’s direct to customer fashion brand. Locally sourced and made in Los Angeles Responsible for creative direction, operations, and finances. Manage quarterly and year projections, business plans, p&l and balance sheets. Oversee the design and merchandising of the men's and women's collection including all apparel categories, hats, accessories and bags. Direct the marketing in store and online Work directly with agencies on ad spends and strategy. Manage a team of in-house managers, sales staff, freelance designers, stylists, photographers, copywriters, PR, etc. Oversee all recruiting, hiring, training, scheduling and payroll. Responsible for the physical retail design, construction, negotiated all leases with major developers.

-Responsible for overall brand direction for Ambiguous and Split -Manage the creative process from seasonal concepts to production -Oversee the design the apparel collection consisting of outerwear, bottoms, shorts, knits, woven shirts, board shorts, and the T-shirt program -Work with the sales team and retailers to create SMU programs -Create art direction and execute photo shoots for all digital collateral -Responsible for line plans, Tech packs, costing and sample coordination -Oversee website design and marketing material -Determine budgets for merchandising and design.

-Responsible for mens design, marketing, sales and realization of the brand vision -Managed the creative process from seasonal concepts to production -Directed seasonal catalogs, organize photo shoots, style look book, cast models, choose locations, photographer and create catalog content -Designed and directed all men’s product categories: accessories, footwear, outerwear, knits, woven tops and bottoms, swimwear, denim, and footwear -Determined budgets for merchandising, design, and sales -Created original textile designs, graphic designs, and yarn dye patterns, and sketches -Managed in-house team including: the art department, designers, production team, logistics manager, customer service representatives, accounting and credit department -Traveled abroad and domestically for research and development, tradeshows and meetings with major retailers -Hired in house design team and managed multiple designers and projects -Directed distributors, outside sales agents and PR agencies -Manage private label business for major accounts

-Created design and merchandising direction for men's, boy's, kids, and juniors apparel divisions -Produced seasonal catalogs, advertisement, windows and point of purchase collateral -Managed design staff, budgets, product development cycle and internal margins -Conducted presentations at sales meetings, major account's meetings and shareholder meetings

Perry Ellis Action Sports Division -Directed Redsand and Gotcha -Managed the creative process from development through production for print, online and apparel collections -Managed in-house development staff, design teams and freelance artists -Worked with the global licensees to create a consistent brand image -Managed SMU programs and private label business for majors such as Costco, Walmart, Kohl’s and Mervyn’s -Traveled to Asia, India and South America for sourcing -Accountable for budgets, costing, margins, sourcing and distribution strategy