Murillo Grespan
Digital Farming Senior Manager @ OCP Brasil
About
Agribusiness executive with more than 18 years of experience in strategy, innovation and business development across the grains and sugarcane markets. My work includes leading strategic projects that connect agronomy, technology and commercial processes, generating greater operational efficiency and financial returns. I have expertise in consultative sales, customer support, digital agronomic solutions and company valuation. My mission is to connect strategy and innovation to transform the agribusiness market, always with a focus on efficiency and sustainable impact. • Management of processes and development of business cases, value propositions and go-to-market strategies related to agricultural machinery and equipment, crop protection, seeds, fertilizers and digital agriculture. • Strategic account and partnership management in agribusiness, with experience in B2B consultative sales (growth of up to +116% YoY), contract negotiation and management, portfolio retention and acquisition of 140 new B2B leads, supporting go-to-market (GTM) and upsell strategies across multiple industry segments. • Experience leading valuations, due diligence and investment analyses in agribusiness startups (AgTechs) for mergers and acquisitions (M&A), in collaboration with consulting firms and Corporate Venture Capital (CVC). • Leadership in digital transformation and data strategy, developing and implementing digital agronomic solutions and workflow automation, achieving efficiency gains of up to 2,640 times. • Team leadership, executive alignment through OKRs and KPIs and strong conflict management skills. • Agronomist with a Master’s degree in Precision Agriculture and an MBA in Business Management. • Fluent in English.
Brazil
São Paulo
Farming
Inovação em modelos de negócios, JIRA, Gestão de produtos, Atendimento ao cliente, Desenvolvimento de mercados, Apresentações, IA generativa, GenAi, Inteligência artificial, Italiano, Espanhol, Soluções digitais, Desenvolvimento de novos negócios, R (linguagem de programação), Weka, QGIS, Rstudio, Aprendizado de máquina, Fusões e aquisições, Parcerias estratégicas
Experience

Digital Farming Senior Manager
Sao Paulo, Sao Paulo, Brazil
I connected strategy and innovation to support M&A initiatives, product development and digital solutions. I led projects that integrated agronomy, artificial intelligence and commercial processes, generating operational efficiency gains and supporting strategic decision-making. • Led the valuation and due diligence of two companies in partnership with Agroven for Mergers and Acquisitions projects and expansion of the services portfolio. • Led the implementation of a fertilizer formulation and demand optimization system, enabling strategic scenario simulations and supporting sales and pricing teams, accelerating decision-making. • Implemented an artificial intelligence system that standardized pasture assessments and increased the zootechnical team’s operational efficiency by eightfold. • Led the approval of Salesforce as the CRM for OCP Brazil, structuring commercial workflows—an initiative that influenced the adoption of the tool by OCP Nutricrops (Morocco). • Participated in the development of an MVP mobile application to support the value proposition of a new fertilizer product line, strengthening the consultative and technical positioning with customers. • Led a real-time soil analysis project with a strategic partner, exploring new technologies to accelerate agronomic diagnostics. • Contributed to corporate initiatives such as the Strategic Leadership Forum (SLF) as well as five technical missions to Morocco (OCP Nutricrops & UM6P) and one to the U.S. (OCP NA) for global team alignment.

Digital Farming Manager
São Paulo, São Paulo, Brasil
I structured the Digital Agriculture area at OCP Brasil, connecting strategy, agronomy and technology to implement new operating models. I developed initiatives with external partners, financial institutions and consulting firms. • Identified innovation opportunities with more than 100 partners and led proof-of-concept projects to validate operating models and field-based digital agronomic solutions. • Established a strategic partnership with Sicredi (via the PwC Innovation Hub), enabling access to 15 farmers without conflict with market peers. I digitalized farms and collected and processed data from more than 3,000 hectares to deliver agronomic services to growers and generate insights for new product development. • Strengthened OCP Brazil’s presence in the innovation ecosystem by working with startups and supporting Bidra and INNOVX (the OCP Group’s CVC accelerator), fostering partnerships and access to new solutions. • Participated in strategic projects conducted with Boston Consulting Group, contributing technical analysis and business perspective to support strategic decision-making.

Business Development Manager
São Paulo, São Paulo, Brasil
I managed business development and strategic partnerships across multiple agribusiness segments, working in consultative sales and solving customer challenges while leading negotiations and contracts to ensure portfolio continuity and growth. • Managed strategic accounts such as Fairfax Brazil, increasing paid hectares by 63.7% (2020→2021) and 116% (2021→2022); Sumitomo with growth of 78.2% (2020→2021) and 36.2% (2021→2022); and CNHi with 79.4% growth (2021→2022), strengthening relationships and expanding digital solutions across the companies and their customers. • Worked in consultative sales, developing commercial proposals and contracts and leading negotiations across crop protection, fertilizers, seeds, agricultural machinery and technology companies, ensuring technical, financial and operational alignment and contributing to renewals and service upsell. • Led the deployment of a network of approximately 150 weather stations from São Paulo state to Rio Grande do Sul, defining geographic allocation within partner cooperatives to support the go-to-market (GTM) strategy for the crop insurance segment. • Prioritized the commercial strategy for the B2B model and prospected more than 140 new customers, expanding business opportunities. • Led customer integrations, ensuring system interoperability and data governance, and working directly on customer success, adoption and account retention.

Data Management Coordinator
Campinas, São Paulo, Brasil
I worked on processing agricultural operations data from the FarmCommand platform in collaboration with global and local teams. I supported the Business Development area, contributing to improvements and expansion of the solution in the Brazilian market. • Processed agricultural operations data across Brazil, including planting, fertilizer application, spraying and harvesting of soybeans, corn and cotton, ensuring data accuracy and quality. • Worked with international teams to develop new features, enhancements and prioritize product deliveries aligned with the needs of the Brazilian market. • Directly supported the Brazilian Business Development team by delivering demonstrations to strategic customers that contributed to customer retention and portfolio expansion.

Precision Agronomist
Campinas, São Paulo, Brasil
I worked in customer support and post-sales with growers from strategic accounts (CNH dealers), sugarcane mills and grain groups. I enabled sales by presenting digital solutions, delivering training and providing product support, contributing to system adoption, customer retention and service upsell. • Processed more than 16,000 hectares of satellite imagery and soil analysis, generating fertilizer and soil amendment recommendations and delivering prescription maps on time to customers in the states of São Paulo, Paraná, Mato Grosso do Sul and Mato Grosso. • Developed an automated platform for nutrient map processing and fertilizer recommendations, adopted by the entire agronomy team, reducing operational time from 44 hours to 1 minute (approximately 2,640× faster) and accelerating customer deliverables while eliminating operational errors.

Research Associate
Paulínia, São Paulo, Brasil
I led a team in the execution of field and greenhouse experiments, with active involvement in experimental design and planning. • Conducted agricultural experiments in micropropagation and biotechnology (GMOs) projects and led the team in trial setup, crop management and data collection activities. • Led the Off-the-Job Safety Committee at the Paulínia/SP experimental station, promoting preventive practices and a strong safety culture.

R&D Technical Assistant
Piracicaba, São Paulo, Brasil
I executed the herbicide R&D plan for sugarcane in the Piracicaba/SP region, conducting field trials and coordinating technical partnerships. • Prospected partnerships with suppliers and sugarmills to enable trials. • Installed and conducted field experiments in the regions of Piracicaba/SP and Lençóis Paulista/SP. • Executed the herbicide R&D plan, achieving 120% of the established target.

Technical Assistant
MAFES
Mogi das Cruzes, São Paulo, Brasil
I worked on the development and technical support of agricultural implements, in addition to supporting sales to strengthen commercial performance with sugarmills in the states of PR and SP. • Developed and tested agricultural implements, contributing to technical improvements and alignment with mill needs. • Supported the sales team, increasing commercial results (from 2 test-implements to 32) with sugarmills from the Usaçúcar (Santa Terezinha) and Zilor groups.
Education
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