Murillo Moretti
Production Director @ Lew'Lara\TBWA
About
Brazilian, 39 years old, graduated in Advertising, Executive Production and Postgraduate in Leadership, People and Team Management. I'm passionate about sports and drummer in my spare time. I've been a producer and content creator before that term even existed, and as a teenager I started working in audiovisual as a camera assistant in social events. Today, with over 20 years of career, I can say I really love my profession and telling good stories through audiovisual is my purpose. Over the past 15 years I have had the opportunity to work in global agencies with local and international clients, producing films, photos and projects for all platforms. My job is to provide the best Production solutions for our clients and pairing the right talent to the right project is something I’ve always excelled. Among the award-winning films and projects in my career, there are some festivals such as Cannes, D&AD, Effie, El ojo, Professionals of the Year and CCSP. At CCSP we won The Black Star for the film Volkswagen Generations. At D&AD we won 1 Golden Pencil for the film Volkswagen Generations. In Cannes there were 8 Lions in total, including 1 Grand Prix for the Errata 88 project for Johnnie Walker, and 1 Gold for the film Volkswagen Generations. Some of the clients I've worked with: Nissan, MDias, JBS, Camil, SECOM, Volkswagen, PepsiCo, O Boticário, Havaianas, DIAGEO, Nike, Melitta, Andorinha, Perdigão, BRF, Outback, Cotty, Iguatemi, SKY, NIVEA, Banco Safra, Nestlé, Whirlpool, Liberty, Mondelez, Samsung, Elo, Johnson & Johnson, JEEP, Fiat, Itaú, P&G, Toyota, Canon among many others. Some of my work can be seen at: https://www.youtube.com/user/MurilloMoretti/videos
Brazil
São Paulo
Marketing & Advertising
Produção executiva de videoclipes para Zé Neto&Cristiano, Israel&Rodolfo e Simone&Simaria (2020 e 2021) e live Carnaval Brahma (2021)., Gestão de projeto digital, Gestão de produção, Publicidade, Marketing, Produção de vídeo, Publicidade online, Marketing digital, Estratégia digital, Estratégia criativa, Fotografia, Mídias sociais, Advertising, Digital Marketing, Digital Strategy, Marketing social, Online Advertising, Publicidade interativa, Estratégia de marketing, Marketing de mídias sociais
Experience

Production Director
São Paulo, Brasil
Leading the agency's audiovisual production department, for national and global projects for our clients in the São Paulo and Brasilia offices, I manage a team of Producers (film, print and digital). In our department daily: • Evaluation and recommendation of directors, photographers, suppliers and partners for each film, photo/project. •Responsible for budgeting, briefing and production meetings, filming, photos and post-production until delivery of the final material. • Interface with the creative and accounts departments and clients. • Executive production of projects with producers, through budget analysis of services with partners seeking cost reductions without compromising the idea and quality of the project. • Executed projects: TV movies, Internet movies, Internet content and social media (Instagram, TikTok, Facebook), recording of communication actions and events. • Management of external hubs for special projects (videomakers, equipment, producers, all field team). Coordinating the restructuring of Move (LewLara\TBWA in-house production company), implementing new workflows, tools, and production processes. Seeking more agile and profitable solutions for our clients.

Senior Producer
São Paulo, Brasil
- Audiovisual production of national and global projects of the agency. • Evaluation and recommendation of directors, suppliers and partners for each film/project. • Responsible for budgeting, briefing and production meetings, filming and post-production until delivery of the final material. • Interface with the creative and accounts departments and clients. • Executive production of projects with producers, through budget analysis of services with partners seeking cost reductions without compromising the idea and quality of the project. • Executed projects: TV movies, Internet movies, Internet content and social media (Instagram, TikTok, Facebook), recording of communication actions and events. Management of external hubs for special projects (videomakers, equipment, producers, all field team). • Award-winning projects: 1 Golden Pencil at D&AD 2024 for the film Volkswagen Generations. In Cannes there were 8 Lions in total, including 1 Grand Prix for the Errata 88 project for Johnnie Walker, and 1 Gold for the film Volkswagen Generations.

Production Manager
São Paulo, Brasil
• Management of all audiovisual production projects of the agency in partnership with image, audio, photographers and studios. • Evaluation and recommendation of directors, suppliers and partners for each film/project. • Responsible for budgeting, briefing and production meetings, filming and post-production until delivery of the final material. • Interface with the creative and accounts departments and clients. • Executive production of projects with producers, through budget analysis of services with partners seeking cost reductions without compromising the idea and quality of the project. • Executed projects: TV movies, Internet movies, Internet content and social media (Instagram, TikTok, Facebook), recording of communication actions and events and photographic shootings. • Formation, management and development of a team of 04 people (3 producers and 1 motion). • Reorganization and restructuring of the agency's production department through: selection and hiring of a team from scratch (the area was unmanaged for 4 months working only with freelancers), standardization and organization of documents and files (budget requests, status sheets , billing, image rights). • Implementation of the internal production service (previously outsourced) using external producers as partners, increasing the department's revenue by 30%. • Assembly of extra production hubs for each project (videomakers, motions, editors, equipment, producers). • Implementation of the marketing of Getty Images images (image bank) through an annual subscription, thus increasing the agency's revenue. • Main clients served: Nike, Melitta, Andorinha, Perdigão, BRF, Outback, Cotty (Risque and Bozzano), Iguatemi, Ovaltine, ATTO seeds.

Senior Integrated Producer
São Paulo e Região, Brasil
Responsible for Audiovisual production of National and Global projects for clients such as SKY, Safra Bank, BDF NIVEA, Nestlé, Whirlpool, Mondelez, Brookfield, Gomes da Costa and others. Always valuing the technical quality, execution and creative concept.

Integrated Producer
São Paulo
Working in the integrated production department of a Digital agency, it was in my scope: photography, illustration, image processing and audiovisual productions. My role was to suggest and recommend the best professionals to execute the job. As well as directing, organizing and monitoring all stages of production until the delivery of the work. All of this in total partnership with the creative team and all the departments responsible for the project.

Video Producer
Daily TV
Production of advertising films and videos.

Image Editor
Daily TV
Film Editing and Advertising Videos.
Education

Executive Production
About the course: The executive producer is a key figure in the realization of audiovisual projects. The goal is to learn to recognize good ideas and turn them into successful films. Produce and lead filming processes, attracting funding, assembling a team and making the career take off in film, TV or digital media platforms.

Advertising and Marketing
Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences is an exciting new online course from UNSW Art & Design in collaboration with digital media think-tank and creative workshop X Media Lab. Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Learn the strategies used in Hollywood to create innovative multi-platform storytelling experiences, from leading names in transmedia storytelling from the US, Canada, the UK, Australia.

Advertising and Marketing
Course with grade 4 in MEC; - Experimental Communication Agency that serves real clients of the market; - Course that has been in existence for over 30 years, being one of the most traditional in the country; - Interdisciplinary Training; - Develops projects related to the third sector, performing university extension activities, and professional practice with real client.
Murillo Moretti's Contact Information
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