Murhaf AlShaban

Shaping and directing the institutional voice of Khalifa Fund — developing communication strategy, executive messaging, and leadership positioning across key stakeholders and public audiences. Overseeing media relations, executive press engagement, and PR agency partnerships to ensure strategic alignment, clarity, and institutional impact.

Overseeing all strategic and digital corporate communications for Abu Dhabi Media assets, platforms, and brands ensuring all content for internal and external stakeholders is developed to the highest quality standards, and that Abu Dhabi Media relations with media are conducted effectively, efficiently and in furtherance of the company’s vision, mission, and business objectives.

Managing Director at MAS MEDIA Consultancy. MAS MEDIA is a Marketing Communications Agency offering offline and online full media campaigns and Experiential expertise in content creating and copywriting. Brand marketing and communications are core activities for us, but what sets us apart from other agencies is our approach in bringing structure to all communications programmes developed for our clients. By leaving no stone unturned we produce results that regularly EXCEED EXCPECTATIONS. We‘re PROACTIVE and constantly monitor for opportunities you can take advantage of. We’re very well CONNECTED with years of experience and a deep KNOWLEDGE of what works. We believe in TRANSPARENCY and ACCOUNTABILITY. We deliver a PERSONALISED service underpinned by INTEGRITY plus a little bit of FUN along the way.

Responsible for all matters related to Arabic media: Releases, media relations, press conferences, handling MC and media questions during conferences, main messages, media Invites, media lists, features, running orders, TV interviews, copy editing, brochures, approvals, legal contracts, contract negotiations, PR plans, photo captions, coverage reports, media relations/media inquiries, supplements, official guides, chairman messages, guests protocol, Ad campaigns, coordination between stakeholders, radio/TV scripts, advertisement schedule, bios, on ground support for IPIC representative, branding ,reports, official correspondences, website copy, videography agencies, media center, briefing spokespeople, communication strategy, reaching out community through sponsorship, event management, brand awareness …etc.

Responsible for Arabic content and translation for more than 20 clients: Press conferences, press releases, speeches, features, media alerts, media invitations, press kits...etc. Some of the clients I provided Arabic editorial services for:  Royal Jet  La Liga  British Airways  Dubai Boat Show  Oxford Business Group  Aston Martin  GIBTM: Gulf Incentive, Business Travel & Meetings Exhibition  BenQ  The British Council  Accor ME  Arabian Travel Market  Gulf Energy Maritime  Honeywell Aerospace  Royal Caribbean  Dubai Chamber of Commerce  Dubai Autism Center  Abu Dhabi Tourism & Culture Authority  Rak Airways  Rak Motor Show  Al Ain Aerobatic Show  Takaful Emarat  Fincantieri - Cantieri Naval iItaliani  Al Fattan shipyard/Abu Dhabi

Responsible for Arabic editorial and translation in Marketing and Communication department: writing/translating press releases, race reports for YMC races (FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX, Yas V8 super-cars 400, Formula Drift, GP2 ), features, columns, copy editing, brochures, approvals, legal contracts, photo captions, coverage reports, media relations/media inquiries, supplements, official guides, chairman messages, guests protocol, Ad campaigns, coordination between stakeholders, radio/TV scripts, bios, on ground support, branding, official correspondence for CEO's Office , website copy, videography agencies, media center, briefing spokespeople, fact sheets, media kits, speeches, presentations, …etc. Responsibilities & Achievements: - Writing a weekly column about F1 and YMC in Al Ittihad newspaper from March till November 2011 (total 36 Columns- approximately 16000 words) - Developing F1 ticket Holders Guide and liaising with EAA for approval (50 000 printed copies). - Translating and gaining approval from EAA for the Arabic version of the ADGP Official Program (Bilingual 140 pages - 11000 words), and YMC experiences brochure (1800 words) and YMC Corporate Brochure (8000 words) - Handling Advertisements (print, online, SMS, flier, Poster, Edms, banner, Email signature, Gantry messages, Signage, Stickers, Brochures, event guides, and maps). - Develop, review, and translate official letters from CEO and Senior directors in YMC to business partners, stakeholders and government entities. - Content for all YMC products: Formula 1, MICE / Corporate, RETAIL including: Yas Drag Racing (Pro Drag, Open Drag, Academy etc.), Karting, Racing School, YMC Events, COMMUNITY YAS including: Tri Yas, Yas Run, Train Yas, Cycle Yas, and F1 in Schools.

Arabic Editor for 4 magazines: fully responsible for Arabic sections including flat planning, editorial, headlines, stand-alone features, interviews, translating and editing the common features. I am also fully in charge of the approval process. Responsibilities & Achievements:  Aspire – Business and Luxury with Etihad Airways: A bimonthly bilingual Magazine that is exclusively produced for the guests travelling in Etihad's business and first class zones, Aspire is an Informative and inspirational business and luxury travel publication that sets a new benchmark in premium class in-flight magazines. The editorial addresses a range of business and luxury travel sectors including world business, regional business, business personalities, Abu Dhabi, money, property, travel, luxury goods, culture, sport and architecture.  E-BOX: A monthly bilingual Magazine that is available across all zones on all Etihad Airways flights. This lively publication offers essential information about onboard services and facilities, complete listings and synopses of the movies, television programmes, music and games available across Etihad's flights, and comprehensive editorial covering movie and television programme reviews, fashion news, the latest from Hollywood and interviews with music artists.  Etihad Inflight: A monthly bilingual Magazine that is exclusively produced for the travelers of Etihad Airways the National Airline of the United Arab Emirates. In June 2006, Etihad achieved 30 destinations in 30 months. By 2010, Etihad plans to service 70 international destinations.  Rafahiya Inflight: Rafahiya is the inflight publication of Wataniya Airways.  Etihad Commemorative Book  Ignition: A bilingual book issued especially to commemorate the 5th anniversary of Etihad Airways, the National Airline of the United Arab Emirates.  Rotana Magazine: A quarterly bilingual Magazine exclusively produced for the guests of Rotana hotels and spas.