Murat Sürmen

*Traditional Channel organization management all over the country, * Brands: Yudum // Sırma // Yudum Egemden * Title: Senior Channel Manager * Direct report to General Manager Management & Responsibilities; * 38 distributors, * 50 direct customers, * 4 Regional Sales Manager, * All Sales Team.

* Sales Manager(Türkiye)position * Leading the new TC go to market model on Bizim Toptan Stores * Creating a structure of Own Brands and Special Brands Sales organization.

Ülker East Black Sea Sales Manager, 5 Distributors, 900 Million TL Turnover/year. 12 Sales Executive, 50 Sales Represantative, 100 Delivery personel management. Ülker, Godiva, McVities, Saka, Çamlıca, Komili brands

West Turkey Traditional Channel Distribution Management. Brands: Çamlıca, Saka, Maltana, İçim, Link, Sunny, Fiftea, Cola Turka.

Domestic and international projects management; Monitoring and reporting of projects in England and Japan, Direct reporting to CEO, M&A process, Due Diligence process, G2M development projects, Water Sources analysis - M&A process, Turquality Project, Vending Machine Project, Profitability Project.

* Managing the Saka water organization with 108 distributors, 350 sales and delivery personnel, 4 sales Chiefs * Management of sales, collection,inventory and regional structuring of resellers * Planning and implementation of sales developer activities * Realization of current, deposit and fixed assets agreements with ISE dealers during the periods specified in the company procedures. (Deposit : damacana, chipboard, pallet. Fixtures : Dispenser, Cooler, Shelf..) * Execution of contract execution with resellers and corporate customers E monitoring and renewal of dealer guarantees * Determination of the potential of the region by market analysis of the regions responsible for the region. To provide necessary dealers, to create new dealers, to take actions related to those who need to be changed * Using software developed by the company about field management and using CRM or ERP system for dealers * Evaluation of the applications * Creation of rut plans and frequencies of corporate distribution tools * Control of deposit accounts of brokers, ensuring the invoicing of their debts

* Ülker Saka Water East Marmara & West Blacksea Sales Manager. * Management 100 distributors and sales team. * Istanbul, Bursa, Kocaeli, Sakarya, Eskişehir, Zonguldak, Bolu, Bilecik, Karabük, Bartın, Düzce, Kütahya, Yalova citys.

•Responsible for the Beverage category within the Trade Marketing Department of Ülker Beverages. •Leading development of the Trade Marketing Strategy to achieve defined business objectives across all product categories. •Accountable for the P&L, budget, pricing strategy and BTL activities of Çamlıca, Cola Turka and Sunny brands. •Putting in place, monitoring and improving processes to link all Marketing activities with the activities of the sales team. •Work closely with the marketing division and sales teams to improve processes that link corporate brand building activities and product development activities with sales activities. •Managing the point of sales material (including budget, logistics, distribution, assortment…) by finding the most efficient solutions. •Collaborating with marketing intelligence resources to read and report results of activities and to provide recommendations and forecasts. •Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores

•Key Account Manager for Ülker's the largest distributor responsible for the traditional channel (9 months) and modern channel (12 months). •Manage a team of 12 sales representatives, 5 supervizors, 15 market activity merchandisers and 6 logistics employees. •Determine annual unit and gross-profit plans by implementing trade marketing strategies; analyzing trends and results. •Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products. •Ensure the realization of the sales targets of distributor. •Establish and adjust selling prices by monitoring costs, competition, and supply and demand. •Coordinate the relationship between distributor and the central office and reports to the headquarters. •Management of current product portfolio in stores and defining and coordinating regional/location based product necessities with the sales stores’ sales team. •Set goals and trace sales performances of the key account. •Design sales campaign programmes to increase store based sales performance. •Improve sales and after sales process for high quality customer experience and take actions related with necessities.

•Responsible for the Ordu-Giresun area within Ülker Beverages and biscuit categories. •Manage a team of 10 sales representatives, 4 Market Activity Merchandisers and 5 logistics employees. •Determine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results. •Responsible for the sales of 1.800 points. •Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products. •Ensure the realization of the sales targets of distributors. •Establish and adjusts selling prices by monitoring costs, competition, and supply and demand. •Coordinate the relationship between distributor and the central office and reports to the headquarters.

•Sales representative for special Key Accounts in Unilever's largest distributor for the Algida ice cream brand. •Visit clients to demonstrate use of products, show samples and take orders. •Manage and monitor sales, prices, contracts and payments of key accounts. •Meet monthly budgets and reporting on sales performance.

•Family owned and run Danone dairy and Waters distribution business looking after Trabzon, Giresun & Gümüşhane regions. •Responsible for all sales activities and employee performance. •Monitor stock levels and logistic operations. •Experienced in all divisions within the business to obtain a holistic view of business operations.

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