Murat Onuk

- Managing Partner of CMB (Capital Markets Board of Turkey)- licensed Arz Asset Management with an investment focus on venture capital, private equity and commercial real estate. As of September 2020, in terms of net asset value, Arz Asset Management is * the leading real estate and venture capital asset management company * the leading non-bank real estate asset management company * the second non-bank venture capital asset management company - Number of funds established and managed by Arz Asset Management reached to eight (three of which is venture capital funds) - Arz Asset Management Teknogirişim Venture Capital Fund (i.e., the 4th venture capital investment fund of Arz Asset Management), will be operational soon to invest in early-stage tech companies - Venture capital & private equity investment portfolio consists of various investments in fintech, cybersecurity, mobile game & edutainment, e-learning, fintech as well as food and renewable energy

- Actively involved in portfolio companies of private equity and venture capital funds established and managed by Arz Asset Management through various board memberships and advisory roles - Attending Board Meetings and working with CEO’s for marketing, finance, business & product development, sales and channel related issues. - Assisting CEOs and the Boards to better analyze the dynamics of the company’s and its’ competitors’ businesses. - Assisting Board and CEO’s to better realign their vision, strategy and company organization structure. - Mentoring several start-up companies and helping them getting from zero to tens of thousands of users, monetized through retail, digital transactions, or advertising business models across PC, mobile devices and/or cloud platforms.

Advisor to the CEO of Turk Telekom, the incumbent fixed line and wholesale broadband internet service provider of Turkey.14 million+ subscribers, approx. US$ 5 Billion+ revenue, 90%+ market share. - Working closely with the CEO of Turk Telekom. - Advising the CEO for marketing,business&product development,sales and channel related issues. - Assisting CEO and the Board to better analyze the dynamics of the company’s and its’ competitors’ businesses so that sound investment and merger&acquisition decisions can be made. - Assisted crafting the broadband penetration strategy of Turk Telekom. As a part of this strategy Turk Telekom made investments to cover the nation with a fiber network and made the commercial launch as of February 2012. - Revenue increased 10% YOY and profit increased 5% YOY.

VP of Marketing in TTNET, the incumbent broadband internet service provider of Turkey.6 million+ subscribers, approx. US$ 1,3 Billion+ revenue, 85%+ market share.Managing all aspects of marketing and business development through a team of 100+ marketing employees. - Initially made an assessment of the marketing organization and the team.Based on the assessment, prepared a plan,re-organized the marketing and grew the team from 30 to 100 people within a year.Increased the ratio of marketing employees with a marketing background from 25% to 90%. - Planned and organized the most comprehensive computer and internet usage market research ever done in Turkey.Representing 18,5 million+ households and 2 million+ businesses. - Based on the research, prepared the marketing plan which was successfully executed.The main target of the marketing plan was making TTNET one-stop-shop for all communication and internet related needs. - Prepared and launched the “Everything is possible with TTNET” campaign to re-position the brand and to better communicate the new vision&strategy of the company. - Managed a marketing budget of US$60 million+. - Was responsible from preparing and airing more than 20 commercials on TV. - Grew the net subs.base by 300K+ within a year (highest addition within a year since then). - Grew the overall revenue by 18% YOY. - Revamped tariffs to better address customer needs and increase profitability. ------Grew the contracted customer base by 23%. ------Crafted a new upsell strategy and upsell increased approx. 105% YOY. ------Decreased churn 13% by redesigning the churn process and churn offers. ------Increased the ARPU by 8%. - Prepared the value added services plan.Launched and revamped many service offerings.Revenue from Value Added Services grew by 193%.

Acted as primary business bridge between the region and headquarters. Business group’s product and channel expert helping subs managing day to day sales, channel marketing and operations of the Hardware and Consumer Retail and OEM products . 2008 onwards managing sales and marketing of Microsoft Hardware and Consumer products through WW Direct OEM and Multinational Accounts.Direct OEM’s are the largest national PC manufacturers and MNA’s are the largest PC manufacturers WW. Some of these accounts are HP, Dell, Samsung, Lenovo. They represent a huge chunk of Microsoft revenue and there are approx.700 accounts WW. 2004-2006 Managed marketing of Microsoft Hardware and Consumer products in EMEA Distribution and Breadth Channel working through 79+ subsidiaries, 650+ distributors and tens of thousands of resellers. - Defined areas to improve and prepared a business plan to address those improvement areas.Planned and implemented new distributor sales and marketing tools. -Achieved a 60% growth in revenue between FY05-FY08 in US$ 300M Business. Gained significant market share from competitors in CY2006 and CY2007 in key subsidiaries, UK, France, Germany, Italy, NL, Spain and Nordic region. - Contributing to various marketing and sales initiatives delivering more than US$ 3B revenue. - Drove out costs and increased operational efficiency by combining two different channel plans. - Drove expansion into Central and Eastern Europe and Middle East & Africa regions, yielding 192% sales gain in two years. - Created the sales & marketing vision and strategy for the MNA and DOEM hardware business. - Represented MNA and DOEM interests when marketing shaped its overall product roadmap and for the first time in the group’s history these two channels needs were integrated into to the overall plan. - Contributed to a 5 year Business Plan with a target of CAGR 15% and tracked successfully to the plan in the EMEA region.

Managed marketing and sales of Microsoft products to end users through retailers and resellers.Developed a comprehensive marketing strategy that incorporates industry, audience, product and partner analyses, and aligned with both Regional and Global marketing strategies.Realigned the distribution channel around the Microsoft consumer products and established a strong presence in retailers and resellers. • Grew the consumer retail software and hardware businesses more than 2000% in 5 years. • Turkish consumer business was in the top 3 most successful consumer businesses Microsoft WW. • Retail Channel was the highest growing segment of MS Turkey between 1999 to 2004.MS was perceived by dealers as one of the top 3 brands in computer retail market. • Pioneered the launch of a 12-member Outsource Merchandising group to visit dealers and retailers and improve visual merchandising, POP replenishment, campaign announcements, stickering and mall promotions. Grew into one the largest computer-retailing merchandising operations in Turkey. • Recognized globally for the best practices in Turkey for consecutive 4 years and presented to the WW Consumer Business team in global meetings.

Reporting directly to General Manager; managed a team of 33 marketing, sales, logistics,warehouse and finance employees. Drove daily operations as well as forecasting, budgeting and planning for new and existing businesses.Worked closely with software producers WW to produce the right edutainment software titles for the market. • Increased revenue by 45% within months, and within a year positioned Metropol as the largest CD-Rom and Computer Books distributor in Turkey, with 50%+ market share. • In August 98,Metropol acquired the ”Pc Market”, Turkey’s only mail order magazine in Computer Industry in 1998. • In six months, Pc Market increased its average monthly circulation from 1200 to 19770, and its’ monthly revenue from product sales grew approx. 800%.