Murat BOSTANCI

Digital and IT Director @ SEPHORA

About

A senior Consumer Marketing executive with experience including; E-commerce, digital marketing and social media, omni-channel, market research,strategic planning and CRM for leading companies. Online Luxury brand strategies. E-COMMERCE: E-comm specific business development, e-comm strategies, win big launch plans, e-comm P&L management, digital marketing, digital PR, Social Media, Omn-Channel strategies and implementation CRM: Capability of customer segmentation, customer life-cycle management, campaign management with extencive knowledge of design-develop-execute customer contact strategies through customer intelligence and data-driven techniques.

Country

Türkiye

City

Istanbul

Industry

Cosmetics

Skill

Team Spirit, Business Analysis, Project Development, Analytical Skills, Luxury, Online Sales, English, E-commerce, Digital Marketing, CRM, Market Research, Segmentation, Luxury Brand Marketing, PPC, Digital Strategy, Campaign Management, Online Advertising, Strategic Planning, Marketing Management, Direct Marketing

Experience

Digital and IT Director

SEPHORA

2022-3 - Present · 4 yrs 7 mos

Turkey

Head of Online Production and Development, EMEA Region

The Estée Lauder Companies Inc.

2018-10 - 2022-2 · 3 yrs 5 mos

Istanbul, Turkey

- Overseeing and managing EMEA Online and Omni project delivery to ensure that project goals as well as divisional strategic objectives are met across E-commerce, Omni and MarkTech initiatives. - Working closely with Affiliate Online Business teams as well as Regional and Global Online teams to ensure the execution of the online strategy, whist delivering a consistent brand experience. - Elevating ELC EMEA Brand websites to a place that is best-in-class and rivals other leading retailers in the region. - Responsible from 20+ Markets and 100+ brand e-comm sites.

Online Brand Manager

The Estée Lauder Companies Inc.

2012-7 - 2018-10 · 6 yrs 4 mos

Istanbul, Turkey

- Managing luxury cosmetics brand e-comm sites: CLINIQUE, MAC COSMETICS, ESTEE LAUDER, BOBBI BROWN, AVEDA and ORIGINS - New e-com business set-up including Warehouse Management/Logisctics, Payment Provider Integration - Developing e-comm strategies for the brands - Digital and email Marketing for e-comm brands - Strategies for each Paid, Owned and Earned Media - Implementation of Global Omni-Channel Projects - P&L responsibility and extensive P&L management - Team Management (e-comm, social media, customer service teams) - Member of EMEA Online Strategy Taskforce - CRM strategies - Customer experience management - Customer segmentation and campaign management - Implementation of Loyalty Programs ACHIEVEMENTS: - +100% YoY growth for each year since March 2013 - E-comm became #1 door for CLINIQUE in 18 months (within >250 doors) for ESTEE LAUDER in 12 months (within >200 doors) - Turkey Online became #3 with ELC EMEA region in 18 months where Estee Lauder Turkey Online is #1 in EMEA - More than 50 best practices with ELC

CRM Manager

The Estée Lauder Companies Inc.

2008-9 - 2012-7 · 3 yrs 11 mos

Istanbul, Turkey

- Creating CRM strategies for all prestige cosmetics brands in the portfolio - Implementation of CRM Systems - Execution of CRM Programs; Cultivation, Retention, Loyalty - Consumer Experience Management - Customer Segmentation, anlaytics and reporting ACHIEVEMENTS: - Generating Incremental Sales for the retail brands via CRM; $500K per year - Customer Database Growth: 100K per year - Increased KPI's: Retention +3% per year, One Time Customer Rate -4% per year, Capture Rate +10% per year