Murali Siva

As Sr. Brand Manager - Ariel India, Murali is responsible for devising Brand Strategy, drive product and communication innovation basis consumer insights. He leads E-Commerce for Ariel and Tide India as well. He is expanding skill sets in brand building, portfolio management, E-Commerce and devising profitable long-term brand Strategy.

As Direct to Consumer Brand Mananger, he was responsible for helping brands like Olay, Ariel, Gillette, Tide, Oral-B, Old Spice acquire New Users across the socio economic classes across India. He also worked extensively on building the e-DTC capabilities for P&G India building skill sets on Digital Marketing. He was also part of Talent acquisition strategy team for the brand Function of P&G India.

Interning in the Social Development Sector to create a positive impact on society was a long time aspiration. So, I took up this role to help the founder, Amber Yadav to launch the platform www.weppl.org. The Internship ends on June-2019 Key areas of work include: - Digital Marketing Strategy across platforms: Facebook, Instagram, Twitter, Wordpress and YouTube, Using Hootsuite for scheduling campaings - Decoding the performance of Campaigns and website through Google Analytics and other platforms. - Ideating BTL activities - Launch Strategies - Web User Experience: Co-ordinating with tech team for Feature Addition/Modification to the website based on analysis - Gamification of Weppl Platform - Identification of NGOs for onboarding - Interaction with NGOs and content creation [Blogs, Case stories, Videos] - Created the blog: https://wepplbegood.wordpress.com/

Two-time elected member of Student’s Council which helped me to work for the • Student community [Initiatives, Day to day Activities, Complaint Management, Student Representation, Representation, Medical emergencies etc.] • The welfare of the Institute [New Infrastructure Proposals, Support of Student Bodies, Long term initiatives, Co-ordination with Affairs, PGP and HAMO Office etc.] • Co-ordinating with administration [Information Channel and communication, Assisting in implementation] As part of the Students' Council, every member’s day-to-day activities include the following but not limited to: • Regular meetings with Affairs Office, Hostel and Mess Office, PGP Chairperson and occasional meetings with the Director, Deans, Administration [CAO, Transport Office, Estate Office etc.] for updates for the smooth functioning of the college. • Everyday internal meetings or updates among both batches of Council regarding the initiatives • Conflict Management and emergency response as and when required by students of both the batches. • Management of Student bodies, their budget and election process, processing of requests etc. • Co-ordinated with Directors’ Office and hosting dignitaries on our campus • Conducted Independence and Republic day events, MHRD events, Teachers’ Day event, Unity run among others as per the guidance of Students’ Affairs Office and administration. Conducting Farewell is also the responsibility of Students' Council.

Go-to-Market (GTM) Strategy for to-be-launched brand. Based on understanding for 38 days through Observation /Interview/ Shadowing - Retail Space and Retailers - Consumer - Sales force - Assistant Manager - Area Managers - Distributor - Channels - Third Party agency and interaction with mentors in the brand team for 26 days, Finalized strategy and piloted approved solutions in the market. Learnings: - Understanding of the FMCG sector - Concepts of Branding/Marketing/Sales - Leveraging resources to implement solutions in short time frame (2 weeks) - Leveraging digital platforms for consumer engagement - Improved Presentation making skills

Development of uClinux for ARM Cortex M4. Customized U-Boot and UClinux was built for STM32F429.

Served as the Co-Head of an Anokha 2016, UN accredited National level technical Festival.

A week long intern in the production and assembly of Solar panel and related products.

INSPIRE 2011 A week long internship experience. Lectures by eminent Professors on developments in science and technology.