
Munish Shah, Ph.D.
Product Director @ Johnson & Johnson Innovative Medicine
About
Passionate professional with 8+ years of pharmaceutical experience working in global and US launches for blockbuster products in strategic marketing areas. Seasoned in content development through vendor management and cross functional collaboration to support healthcare professionals in achieving best outcomes for patients. Successes include launching first phase 3 launch of KEYTRUDA® in combination with LENVIMA® to drive growth for the partnership between Merck & Co., Inc., and Eisai Co., Ltd., launches within Women’s Cancers for KEYTRUDA®, and implementing new governance processes to deliver promotion content faster through multiple channels to impact customer segments throughout patient journey.
United States
Greater Philadelphia
Pharmaceuticals
Jira, Matlab, Microsoft Office, Microsoft Excel, Biomedical Engineering, Data Analysis, Project Management, Lean Six Sigma, Medical Devices, Vendor Management, Good Clinical Practice (GCP), Product Development, Data Analysis, Technical Writing, Project Portfolio Management, Clinical Research, Market Research, Competitive Intelligence, Oncology, Microsoft Word
Experience

US Marketing Leader
HCP and Scientific strategy of Pancreatic Cancer of Lynparza • Development and implementation of data driven strategy to expand customer reach, increasing compliance treatment rates • Enhanced marketing strategy, marketing tools, and promotional plans in full alignment with alliance partners cross functionally increasing customer engagement exceeding revenue targets for pancreatic cancer

Marketing Lead - Global Brand Strategy
Kenilworth, New Jersey, United States
Brand strategy lead for KEYTRUDA® + LENVIMA® in alliance with Eisai Co., Ltd. • Core cross functional team member of the launch of the first non-chemo option for endometrial cancer (KEYTRUDA® and LENVIMA®), triple negative breast cancer (KEYTRUDA®), and cervical cancer (KEYTRUDA®) surpassing market share targets for each indication • Co-led brand planning, positioning, and messaging workshops as well as leading developing of global promotion content • Spearheaded creation of KEYTRUDA® + LENVIMA® brand campaign globally • Developed and implemented a new operational governance resulting in promotion materials delivered faster to markets worldwide

Consultant
Various Pharmaceutical Companies
New Jersey, United States
• Boehringer Ingelheim: GILOTRIF®, landscape treatment development for Non-small cell lung cancer [NSCLC] • Eisai Co., Ltd: Management of MSL training and curriculum for better support of scientific leaders • Integra Connect, LLC: Led broad market research to generate insights of Optune, therapy for Glioblastoma Multiforme, to expand customer reach for those with less experience • Integra Connect, LLC: Coordination of advisory boards with key scientific leaders to align on clinical recommendations in urology • Johnson & Johnson: Focal point of cross functional team between IT project managers to incorporate technology in healthcare products with aim to solve for barriers cross divisionally [medical, legal, regulatory, compliance, etc.], reduced time to market by 6 months

Chief Of Staff
Medsonics US Inc.
Newark, NJ
Supported development of a portable ultrasound scanner for the detection of hairline fracture for application in sports medicine. • Managed vendor collaboration for development and clinical assessment of the prototype. • Performed competitive intelligence for prototype design, to assess similar products that had been published, patented, and commercialized to ensure prototype remained unique. • Consulted industry experts and vendors to identify potential target markets and devised market launch strategies
Education

Biomedical/Medical Engineering-Chemical Biology
o Endorsed by National Institutes of Health, National Science Foundation, and the Department of Defense. o Developed novel medical device then assessed through 501(k) ISO 10993 protocols, and secured full patent (No. 15/451,039). o Analyzed treatment landscape through primary market research in 1:1s with customers and payers to assess potential for commercialization
Munish Shah, Ph.D.'s Contact Information
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