Mukul Kaushik

Mukul Kaushik

Chief Revenue Officer (CRO) @ Apptrove

About

From Passion to Entrepreneurship : My Journey in Tech and Affiliate Marketing My journey in tech and affiliate marketing began in 2013 during my university days with a simple Google search: how to make money online. That search led me to create a blog and an Instagram channel, which, with consistent effort, organically grew to 15,000 followers in just a few months. This experience sparked a passion for digital marketing, inspiring me to freelance on various projects throughout university and build a strong foundation in the industry. In 2017, I co-founded my first company, PicNtic, an outstation car rental startup. While it was an exciting venture filled with learning, it lasted 1.5 years before we decided to shut it down. The experience taught me invaluable lessons about entrepreneurship, adaptability, and resilience, shaping my outlook for the future. Following PicNtic, I embarked on a new chapter with Trackier. Joining the company marked a pivotal moment in my career. What began as an opportunity to apply my digital marketing expertise quickly evolved into a journey of driving growth, building partnerships, and contributing to a thriving ecosystem in the affiliate marketing and SaaS space. Over the years, my role has expanded, and now, as the Chief Revenue Officer at Trackier, Affnook, and Apptrove, I lead strategic revenue growth initiatives across diverse markets. Whether advancing Trackier’s industry-leading solutions, empowering publishers through Affnook, or streamlining app performance with Apptrove, I’m dedicated to fostering sustainable growth and delivering impactful outcomes for clients and stakeholders. Beyond work, I’m passionate about technology, cricket, web development, and entrepreneurship. I thrive in fostering a culture of collaboration, innovation, and results-driven excellence. Let’s connect! Whether you’d like to discuss industry trends, share insights, or explore potential collaborations, I’d love to hear from you.

Country

United Arab Emirates

City

Dubai

Industry

Information Technology & Services

Skill

Sales Leadership, Sales Operations, SAAS Sales, Search Engine Optimization (SEO), Digital Marketing, Social Media, Business Analytics, Email Marketing, Business Development, Start-ups, Web Analytics, Demand Generation , Sales Enablement , Branding, Business Strategy, Sales, Solution Selling, Sales Growth, Sales Management, Google Analytics

Experience

Apptrove

Chief Revenue Officer (CRO)

Apptrove

LinkedIn
2024-7 - Present · 2 yrs 3 mos

Dubai

Leading revenue generation efforts and partner development for Apptrove, increasing brand visibility and market share.

Affnook

Chief Revenue Officer (CRO)

Affnook

LinkedIn
2024-7 - Present · 2 yrs 3 mos

Dubai

• Leading revenue generation and market expansion efforts for affnook, previously known as Trackier igaming, resulting in increased brand visibility and market share. • Represented the company at various conferences and meetups to establish strategic partnerships and drive business growth.

Trackier

Chief Revenue Officer (CRO)

Trackier

LinkedIn
2023-11 - Present · 2 yrs 11 mos

Dubai, United Arab Emirates

Trackier

Vice President of Sales

Trackier

LinkedIn
2021-4 - 2023-11 · 2 yrs 8 mos

• Global Market Entry and Market Expansion • Global Account Management • Sales Management: Hiring, Coaching, and scaling Sales teams. • Building diverse multi-country remote teams

Trackier

Head of Global Sales

Trackier

LinkedIn
2020-4 - 2021-4 · 1 yr 1 mo

New Delhi, Delhi, India

• Setting up processes and sales playbooks. • Sales enablement, Sales Ops, and Remote selling. • Optimizing the sales and marketing tech stack with different tools like Salesforce, Apollo, Lusha, Fireflies, Linkedin Sales Navigator etc

Trackier

Enterprise Sales Manager- MENA, India

Trackier

LinkedIn
2019-9 - 2020-4 · 8 mos

Led the Business Development efforts in the MENA region majorly Israel, Dubai & Egypt. • Researched & generated leads through the web using different sales intelligence softwares and CRM research. • Meet a quota of a minimum of 70-100 activities per day with 5-7 good connections. • Scheduled the most qualified and productive demos while also providing in-depth information to the CSM Team. • Managed the complete inbound & outbound sales funnel including talking to prospects, understand their requirements, and qualifying them. • Nurtured leads that turned into the business through persistence

Trackier

Marketing Executive

Trackier

LinkedIn
2018-12 - 2019-9 · 10 mos
Nook Talks

CRO & Host

Nook Talks

LinkedIn
2025-1 - Present · 1 yr 9 mos
Pavilion

Executive Member

Pavilion

LinkedIn
2023-12 - Present · 2 yrs 10 mos

Pavilion is fueled by an international community of sales, marketing, success, and RevOps leaders from the world’s fastest growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow.

PicNtic

Co-Founder

PicNtic

LinkedIn
2018-4 - 2019-2 · 11 mos

New Delhi, Delhi, India

PicNtic

Marketing & Business Development (Founding Team)

PicNtic

LinkedIn
2017-7 - 2018-3 · 9 mos

Noida Area, India

PicNtic, is one of the fastest growing Outstation Car Rental service provider in India. The company portfolio includes Oneway, Roundtrip and Taxi Packages PAN India. Managed Gross Revenue from 0 to 8 figures in 10 months of launch. My work Included: > Web Analytics- Generating & interpreting Google Analytics to fine-tune marketing campaigns – using custom reports, multi-channel attribution, acquisition report etc. > Codes & Tag Management-. Implementation of various tags through Tag Manager tool. Identifying broken tracking pixels & liaising with Tech team to fix the issues. Implementation of Structured data on major landing Pages to as to improve their Search Ranks. > UI/UX- Develop wireframes, maintain and update the website’s landing pages to improve customer experience and satisfaction. This also Includes optimising web pages, content creation, HTML landing pages. URL structures creation & modification according to the relevancy of the page. Clean URL and strategic keyword implementation. > Product Management- Wireframing, Testing & Development of website and new products & Co-ordinate IT team for development. > SEO- Perform full technical audits to determine any major onsite issues like broken links, redirects (302 or redirect chains), penalties, website speed, internal linking, and issues associated with URL rewrites/redirects, web server issues, site architecture, on-page coding obstacles using proprietary tools, various Firefox & chrome add-ins & ranked website on 1st page for major targeting keywords. Google Ads- Plan out Google AdWords campaigns, split test ads, and create targeted landing pages to increase quality score and reduce bid pricing. > Remarketing / Retargeting-Initiated, Managing and Optimizing remarketing campaigns. > Emailers- Executed and targeted e-mailers to increase sales. > Sales & operations- Help establish sales distribution channel and vendor base in 25 major Indian cities.

University

Program Coordinator

University

2015-6 - 2017-6 · 2 yrs 1 mo

Getting adequate sponsorship and registrations for Fests at the University.

BSNL LTD

Intern

BSNL LTD

LinkedIn
2016-6 - 2016-8 · 3 mos

Summer Training

Education

Bharati Vidyapeeth

Bharati Vidyapeeth

LinkedIn

Information Technology

2013 - 2017 · 4 yrs
Bharati Vidyapeeth

Bharati Vidyapeeth

LinkedIn

Network Security

2013 - 2016 · 3 yrs
1% Club

1% Club

LinkedIn

Finance, General

2024-12 - 2025-1 · 2 mos

Mukul Kaushik 's Contact Information

Email

******@***.com

Phone

(**) *** ****

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