Mukul Kaushik
Chief Revenue Officer (CRO) @ Apptrove
About
From Passion to Entrepreneurship : My Journey in Tech and Affiliate Marketing My journey in tech and affiliate marketing began in 2013 during my university days with a simple Google search: how to make money online. That search led me to create a blog and an Instagram channel, which, with consistent effort, organically grew to 15,000 followers in just a few months. This experience sparked a passion for digital marketing, inspiring me to freelance on various projects throughout university and build a strong foundation in the industry. In 2017, I co-founded my first company, PicNtic, an outstation car rental startup. While it was an exciting venture filled with learning, it lasted 1.5 years before we decided to shut it down. The experience taught me invaluable lessons about entrepreneurship, adaptability, and resilience, shaping my outlook for the future. Following PicNtic, I embarked on a new chapter with Trackier. Joining the company marked a pivotal moment in my career. What began as an opportunity to apply my digital marketing expertise quickly evolved into a journey of driving growth, building partnerships, and contributing to a thriving ecosystem in the affiliate marketing and SaaS space. Over the years, my role has expanded, and now, as the Chief Revenue Officer at Trackier, Affnook, and Apptrove, I lead strategic revenue growth initiatives across diverse markets. Whether advancing Trackier’s industry-leading solutions, empowering publishers through Affnook, or streamlining app performance with Apptrove, I’m dedicated to fostering sustainable growth and delivering impactful outcomes for clients and stakeholders. Beyond work, I’m passionate about technology, cricket, web development, and entrepreneurship. I thrive in fostering a culture of collaboration, innovation, and results-driven excellence. Let’s connect! Whether you’d like to discuss industry trends, share insights, or explore potential collaborations, I’d love to hear from you.
United Arab Emirates
Dubai
Information Technology & Services
Sales Leadership, Sales Operations, SAAS Sales, Search Engine Optimization (SEO), Digital Marketing, Social Media, Business Analytics, Email Marketing, Business Development, Start-ups, Web Analytics, Demand Generation , Sales Enablement , Branding, Business Strategy, Sales, Solution Selling, Sales Growth, Sales Management, Google Analytics
Experience

Chief Revenue Officer (CRO)
Dubai
• Leading revenue generation and market expansion efforts for affnook, previously known as Trackier igaming, resulting in increased brand visibility and market share. • Represented the company at various conferences and meetups to establish strategic partnerships and drive business growth.

Head of Global Sales
New Delhi, Delhi, India
• Setting up processes and sales playbooks. • Sales enablement, Sales Ops, and Remote selling. • Optimizing the sales and marketing tech stack with different tools like Salesforce, Apollo, Lusha, Fireflies, Linkedin Sales Navigator etc

Enterprise Sales Manager- MENA, India
Led the Business Development efforts in the MENA region majorly Israel, Dubai & Egypt. • Researched & generated leads through the web using different sales intelligence softwares and CRM research. • Meet a quota of a minimum of 70-100 activities per day with 5-7 good connections. • Scheduled the most qualified and productive demos while also providing in-depth information to the CSM Team. • Managed the complete inbound & outbound sales funnel including talking to prospects, understand their requirements, and qualifying them. • Nurtured leads that turned into the business through persistence

Marketing & Business Development (Founding Team)
Noida Area, India
PicNtic, is one of the fastest growing Outstation Car Rental service provider in India. The company portfolio includes Oneway, Roundtrip and Taxi Packages PAN India. Managed Gross Revenue from 0 to 8 figures in 10 months of launch. My work Included: > Web Analytics- Generating & interpreting Google Analytics to fine-tune marketing campaigns – using custom reports, multi-channel attribution, acquisition report etc. > Codes & Tag Management-. Implementation of various tags through Tag Manager tool. Identifying broken tracking pixels & liaising with Tech team to fix the issues. Implementation of Structured data on major landing Pages to as to improve their Search Ranks. > UI/UX- Develop wireframes, maintain and update the website’s landing pages to improve customer experience and satisfaction. This also Includes optimising web pages, content creation, HTML landing pages. URL structures creation & modification according to the relevancy of the page. Clean URL and strategic keyword implementation. > Product Management- Wireframing, Testing & Development of website and new products & Co-ordinate IT team for development. > SEO- Perform full technical audits to determine any major onsite issues like broken links, redirects (302 or redirect chains), penalties, website speed, internal linking, and issues associated with URL rewrites/redirects, web server issues, site architecture, on-page coding obstacles using proprietary tools, various Firefox & chrome add-ins & ranked website on 1st page for major targeting keywords. Google Ads- Plan out Google AdWords campaigns, split test ads, and create targeted landing pages to increase quality score and reduce bid pricing. > Remarketing / Retargeting-Initiated, Managing and Optimizing remarketing campaigns. > Emailers- Executed and targeted e-mailers to increase sales. > Sales & operations- Help establish sales distribution channel and vendor base in 25 major Indian cities.

Program Coordinator
University
Getting adequate sponsorship and registrations for Fests at the University.
Mukul Kaushik 's Contact Information
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